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Keyword [ProductInvolvement]
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1. The Formation Mechanism Based On Brand Repurchases Behavior In Chinese Urban Aging Consumers
2. An Study On The Relationship Of Individual Characteristics Of Consumers And Degree Of Product Involvement And Advertising Effectiveness
3. Research On The Information Of Negative E-WOM Influence On Consumer Brand Switch Intention
4. Study On The Impact Of Brand Attachment
5. Cultural Identity On Effects Of Place Brand From Consumers’ Perspective
6. Empirical Studies On The Impact Of Social Identity Of The Brand Evaluation
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