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Keyword [consumer self-efficacy]
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1.
Research On The Influence And Mechanism Of Virtual Community Interaction Based On Weibo Comments On Consumers’ Brand Attitudes
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Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators)
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