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Keyword [emotional advertising]
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1. Students Response To Differences In Emotional Appeal Ads
2. Students Attitude On Emotional Advertising And Rational Advertising And Its Impact Factors
3. The Experimental Study Of Matching Green Product Types With Advertising Appeals
4. The Emotional Advertising Creative Marketing
5. The Ningbo Traditional Brand’s Present Situation And Development Research
6. The Influence Of Actual-Ideal Self-Discrepancy And Emotional Appeals Of Advertisement On Consumers' Preference
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