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Keyword [endorsement]
Result: 1 - 20 | Page: 1 of 3
1. The Mechanism Of Consumers' Brand Extension Evaluation
2. The Impact Of Celebrity Quantity, Multiple Product Endorsement And Exposure Frequency On Celebrity Advertising
3. A Study Of The International Sportswear Brands
4. Study Of Celebrity Advertising Based On Signaling Theory In Information Economics
5. Analysis And Discussion Of The Legal Issues In The Electronic Bills Of Lading
6. Empirical Research On Sporting Star Endorsement's Influences On Brand Equity
7. The Evaluation Of Brand Portfolio Attitude Research Under The Context Of Strategy Alliance Between Chinese And Foreign Enterprise
8. The Impact From Celebrity Endorser On Consumer Attitude Toward The Brand And Advertisement
9. The Empirical Research On Evaluation Of Brand Acquisition On Brand Attitude
10. Factors Influencing Celebrity Advertising Effectiveness Based On Credible Information Source Model
11. A Study On The Influence Mechanism Of Multi - Celebrity Combination Endorsement On Consumer Evaluation
12. How Celebrity Attribute Influences Advertising Effect In Luxury Brand Endorsement
13. Effect Of Agricultural Product Harm Crises On Consumer Based Brand Equity From Consumers’ Moral Reputational Perspective
14. Analysis Of The Impact Of Celebrity Endorsement On Sports Brand Value
15. The Application Of Cartoon Image In The Brand Promotion
16. The Chinese Car Companies Advertising Spokesperson Selection Model Research
17. Research On The Mechanism Of The Celebrity Endorsement Impact On Brand Equity
18. Advertising Characteristics And Problems Of Online Games In China
19. A Study On The Effect Of Celebrity Negative Information, Involvement And Brand Familiarity On Consumers’ Attitudes
20. The Antecedents And Mechanism Of Self-Effect Of Entrepreneur Endorsement
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