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Keyword [hedonic motivation]
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1. Impact Of Product Category And Customer Chracteristics On Online Shopping Motivation
2. The Research On The Relationship Between Customers’ Self-congruity And Patronage Intention
3. The Study Of Jiangsu Consumers’ Acceptance Rural Mobile Information Services Based On UTAUT
4. Effect Of Store Images Gap And Ideal Self-image Congruence On Customers’ Spillover Patronage
5. Research On The Influencing Factors Of Community E-ommerce Consumer Purchase Behavior Based On Motivation Theory
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