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Keyword [message frame]
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1. The Effect Of Consumer's Regulatory Fit And Involvement On Persuasion About Advertising Message
2. The Influence Of Involvement On The Regulatory Fit Effect In Advertisment Persuasion
3. Study On The Effect Of Regulatory Fit To Consumers’ Perceived Value And Attitude In Online-shopping
4. What Makes Anti-drunk Driving Advertising Work
5. Increasing The Persuasiveness Of Public Service Advertising For Different People With Different Appeals And Different Message Framing
6. How To Improve The Effectiveness Of Feed Advertising: Study On The Matching Effect Between Information Flow Content And Advertising
7. A study on consumers' purchasing intention according to message frame regarding food safety issues
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