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Keyword [perceived brand globalness]
Result: 1 - 4 | Page: 1 of 1
1. The Research:Consumer Identity’s Effect On The Evaluation Of "Chinese Elements" In Global Brand
2. Research On The Influence Of Cultural Uniqueness On Consumers' Brand Attitude Under Different Brand Perceptions
3. The Impact Of Perceived Brand Globalness On Consumer's FMCG Food Purchase Quantity Decisions
4. The Effects Of Brand-country Connection On Consumers' Purchase Intention
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