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1. Research On The Influence Of Cultural Mixing Mode Of Cultural Mixing Product On Consumers' Willingness To Purchase
2. Research On The Influence Of Online Merchants 'Multi-channel Requests For Positive Reviews On Consumers' Intention Of Negative Review
3. The Formation Mechanism In Online Behavioral Advertising Avoidance:The Mediating Role Of Psychological Reactance And Advertising Attitude
4. The Impact Mechanism Of Targeted Advertising On Advertising Attitudes From The Perspective Of Psychological Resistance Theory
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