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Keyword [uses and gratifications theory]
Result: 1 - 7 | Page: 1 of 1
1. A Study On The Optimization Of Tourism-Government WeChat Platform Based On The Theory Of Use And Gratification
2. An Empirical Investigation Of Different WeChat Use Among Different Users
3. The Study On The Influence Mechanism Of Consumer Value On Viral Marketing Forwarding Behavior
4. Research On NetEase YanXuan Development Strategy In Third-tier Cities Based On Uses And Gratifications Theory
5. A Study On Consumers' Motivation Of Social Commerce Value Co-creation
6. Exploring The Factors Affecting Live-streaming Viewer Engagement
7. Profiling music consumers for viral marketing purposes: A test of the efficacy of combining the uses and gratifications theory with the diffusion of innovation model
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