Relationship Between Service-enhancedof Manufacturing Enterprises And Business Performance

Manufacturing service-enhanced of manufacturing enterprises is crucial in the field of manufacturing enterprise at present. Most scholars consider that manufacturing enterprise meets the challenge of the internationalization of the market as well as the complexity of the economic environment via vertical and horizontal integration, at the same time, however, this challenge also brings the great changes of production and market action for traditional manufacturing enterprise. On the one hand, since manufacturing enterprise offers individuation, flexibility and other solutions to meet customers’need, therefore, there is a tendency that transferring the products as the main strategy to a new strategy that integrating product and service, on the other hand, little research talks about transferring manufacturing enterprise to service enterprise. Many enterprises has the problem of "manufacturing enterprise service paradox" that is acquiring predictable profits from service investment. Albeit most empirical research support that manufacturing service or service enhancement brings better business performance, some studies still have different voice about it. I try to deeply study this problem. In the process of the application of manufacturing enterprise enhancement, the way that internal manufacturing enterprise influences its process is though enterprise resource, enterprise ability, the level of enterprise technology, and enterprise organizational structure and other internal factors. The factors that influence the external atmosphere of service-enhanced of manufacturing enterprises are industry environment, economy atmosphere, politics, law, social culture. Some researchers claim that when manufacturing enterprise applies some strategies to formulate a service enhancement strategy, one should consider the impact of manufacturing enterprise internal and external environment. What is the influence mechanism of internal and external environment? This paper studies the relation between manufacturing enterprise and business performance based on the influence of market environment and internet technique.This paper firstly analyses the association between service-enhanced of manufacturing enterprises and business performance, and the relation from industry environment and network technology to manufacturing enterprise service and enterprise performance. Secondly, this study defines service-enhanced of manufacturing enterprises, business performance, as well as divides the influencing factors of industry environment for the relationship between service enhancement and business performance into dynamics of environment and degree of competitiveness, classifies network technology into degree of competitiveness; level of information sharing and level of network application. After reviewing the literatures and theory, I propose the hypothesis from industry environment to the relationship between service-enhanced of manufacturing enterprises and industry performance, and from internet technology to the association between service-enhanced of manufacturing enterprises and business performance, and finally, make the theoretical model of this study.On the basis of the statistics of International Manufacturing Strategy Survey (IMSS) in2009, this paper tests the relationship between service-enhanced of manufacturing enterprises and business performance. The results show that service-enhanced of manufacturing enterprises orientation positively effects on customer service, product related-service, customer support service, and customer service, product related-service, customer support service of service-enhanced of manufacturing enterprises positively effects business performance of manufacturing enterprise. After comprehensive analyzing the association from service-enhanced of manufacturing enterprises orientation, application to industry performance, I consider their relationship is "service-enhanced orientation--service-enhanced application--industry performance", which is a theoretical guidance for the implementation process of service-enhanced of manufacturing enterprises.Simultaneously, this paper makes an empirical research of industry market factors and its impact on the relationship between service-enhanced of manufacturing enterprises and industry performance. The result indicates that industry market factor does not significantly moderate the association between service-enhanced of manufacturing enterprises orientation and its application, however, industry environment factor partly moderates the relationship from service-enhanced of manufacturing enterprises application to industry performance. Besides, the empirical research of the influence network technology has on the relation between service-enhanced of manufacturing enterprises and industry performance shows that network technology factor partly moderates the relationship between service-enhanced of manufacturing enterprises orientation and application significantly, and network technology also has the partly moderating effect on the association between service-enhanced of manufacturing enterprises and industry performance. This results have a theoretical value and provide a kind of decision making for transforming service-enhanced of manufacturing enterprises in the internal enterprise, since it detailed describes different industry environment factor and network technology factor have the effect on the relationship between service-enhanced of manufacturing enterprises and industry performance.On the basis of the above understanding, I analyze service-enhanced of manufacturing enterprises of the old industrial bases in northeast China.