Research On Institutional Background, Corporate Social Responsibility And Social Capital

Since the1990s, facing the world’s increasingly serious social and environmental problems, corporate social responsibility(CSR) movement is launched worldwide.The feature is the government’s CSR institutional construction is increasingly sophisticated, social awareness of CSR is increasingly widespread and corporate commitment to social responsibility is increasingly active. Attendantly, the traditional enterprise theory is suffered the subversive challenge, and the CSR problem is attentioned by the modern enterprise theory study. Therefore, the study of CSR comprehensivly and in-depth has important theoretical and practical significance.Based on the review of relevant research achievement, applying stakeholder theory, social network theory, and contract theory, we adopt normative analysis methods, empirical analysis methods, and combine with our enterprise market environmental and institutional context to conduct our study. This paper consists of three main parts. The first parts are theoretical research, including the measure of CSR, the measure of corporate social capital, the theoretical analysis of CSR effecting social capital, and the theoretical analysis of CSR effecting social capital considering such institutional context. The second parts are empirical research, including the empirical analysis of CSR effecting social capital, and the empirical analysis of CSR effecting social capital considering such institutional context. The third parts are countermeasure research, including mechanism innovations on management and governance of CSR.The innovations of this paper lie in three aspects. Firstly, we establish the comprehensive evaluation index of CSR and corporate social capital. In order to empirical research on CSR and corporate social capital, the first attempt is to solve the problem of the quantification of CSR and social capital. So we establish a comprehensive evaluation index of CSR and a comprehensive evaluation index of corporate social capital to quantify them. Secondly, we provide a new research ideas and empirical evidence for the study of CSR dynamic mechanism. Through theoretical analysis and empirical analysis, we prove CSR will increase the accumulation of social capital, which enrich the study content of the economic consequences of CSR, and provides an implementation path and methods for enterprises to actively explore and accumulate social capital. Thirdly, we study the impact mechanism of CSR on social capital under different institutional background. Through theoretical analysis and empirical analysis, we study how the institution background regulate the effect of CSR on social capital comprehensively and in-depth, providing empirical evidence for government-related agencies and internal management departments on how to further develop CSR activities and innovate CSR management and governance mechanisms.In addition, in order to encourage enterprises to conscientiously fulfill their CSR, and accumulate their social capital, thus make enterprises ensuring a lasting competitiveness, we put forward the corresponding mechanism innovation from the perspective of CSR management and governance, including corporate social strategic management, business management responsibilities, improving the internal and external governance environment.