Font Size: a A A

Research On The Governance Of Public Sentiment Risk In Government-invested Major Projects

Posted on:2016-11-23Degree:DoctorType:Dissertation
Country:ChinaCandidate:H GaoFull Text:PDF
GTID:1109330461485501Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
Government-invested Major Projects typically have high investment, long construction period, wide range, large influence, complexity and other characteristics. It is the important carrier of policy implementation and meeting the needs of the community and the people, which carries an important significance to help the government to improve credibility, consolidate the ruling foundation and profoundly affects our country’s social and economic development speed, quality and efficiency. With the popularization of Internet, the efficiency of information dissemination has been greatly improved. Some rumors of the Government-invested Major Project become a wide range of negative public sentiment through the majority of Internet users in the background of Internet, bringing huge damage to the project itself and the credibility of the government. If we cannot know the propagation law of the project public sentiment in the network and let it spread, it will result in disastrous consequences. Therefore, to explore the relationship of public sentiment information, public sentiment spreading and public sentiment risk in Government-invested Major Projects, to analyze the evolution mechanism of project public sentiment risk, can help the government to effectively enhance the ability of governing project public sentiment risk. It has significant meaning for the government to effectively resolve risk in Government-invested Major Projects. It could also help the government to improve the credibility and reduce the social unrest bringing by the negative public sentiment.This paper is written from the perspective of public sentiment origin, development, evolution, governance and other aspects, to explore the characteristics and laws of the public sentiment development in Government-invested Major Projects, pushing on better governance and guidance of project public sentiment risk, providing policy recommendations in order to reduce the impact of public sentiment risk on project management, and providing theoretical support for the protection of the broad masses of the people’s right to know, to participate, to expression and to supervision. This paper can also provide decision-making reference for the government to improve its governing ability and credibility, getting the win-win result for the project, the public and the government. Specifically, the purpose of this paper is as follows. First, talking about the origin and propagation characteristics of project public sentiment risk as a starting point, this paper researches on the formation mechanism of project public sentiment risk and clarifying the influence factors. Second, it explores the the characteristics, classification and measurement of public sentiment risk from the network point of view. Again, according to the relationship between the public sentiment communicators and the change of their opinions, it grasps the evolution of project public sentiment risk. Finally, based on the system analysis of government’s ability to cope with public sentiment, this paper explores countermeasures to enhance the governance ability of government public sentiment risk.Through the analysis of the existing problems of public sentiment risk in Government-invested Major Projects and referring to the relevant literature, this paper has researched according to the following path.First of all, based on the re-definition of the related concepts, this paper showed solicitude for the formation of public sentiment risk, and centered on the formation mechanism and influencing factors of public sentiment risk.Thus, the static research on this was carried out by structural equation modeling. Specifically, regarding the subject, information, dissemination and audience of public sentiment as the breakthrough point, this article hackled the formation mechanism of public sentiment risk of major project. On this basis, through the data sources of the four categories’survey questionnaire which from the government public sentiment authorities, government investment project manager, media organizations and the general public, it verified that public sentiment dissemination which composed by the subject, information, dissemination and the audience of public sentiment had significant positive effect on public sentiment risk.On the base of the formation mechanism analysis, targeted countermeasures were proposed.Next, aimed at the characteristic of project public sentiment spread by interpersonal network, the network attributes of public sentiment risk had been analyzed in detail and public sentiment risk had been classified from the perspective of the individual and the whole. On this basis, by means of the node degree and central potential concepts of social network analysis, this paper designed out the measurement methods of public sentiment risk. The measurement problems of public sentiment risk had been discussed from the quantitative angle and countermeasures had been proposed from the perspective of social networks.Once more, according to the characteristic that public sentiment risk could vary dynamically with the internal and external environment, the risk problem was studied dynamically by using complex network method based on the basic features of project public sentiment risk network. Research on the evolution of public sentiment risk was carried out from two main aspects. On one hand, from the macroscopic perspective based on the network the public sentiment risk changes brought about by network topology changes were mainly discussed. On the other hand, from the microscopic perspective based on individual nodes public sentiment risk changes brought about by the interaction changes of views among notes were discussed, and thus the evolution of project public sentiment risk was comprehensively revealed.Finally, as the government was the most critical stakeholders in the governance of public sentiment risk, this paper discussed the essential factors and their interactive relationships of the governance capacity of public sentiment risk of government. Using the system dynamics method in this part, four elements module of understanding level, monitoring level, reaction level and guidance level were also carried out by system simulation. It clarified the capacity of government public sentiment governance on influential factors and the association and interaction among the factors, summarized the promotion countermeasures of government public sentiment governance capacity, and provided theoretical and operational reference for diverting public sentiment risk of governmental authorities and enhancing credibility of the government.From the perspective of network structure concept, this paper analyzed the connotation, size, formation mechanism, influencing factors and evolution of the public sentiment risk in Government-invested Major Projects, obtained the following conclusion:First, this paper sorted out the formation mechanism of project public sentiment risk, defined the affecting factors, and provided decision-making reference for risk control. Through empirical research, it obtained that major project public sentiment risk was mainly influenced by the subject, information, dissemination and audience of public sentiment, and the formation mechanism of public sentiment risk in Government-invested Major Projects was consisted of the interaction of the complex relationships between them. Combined with the research data and the analysis of results, this paper put forward ways to reduce the risk of public sentiment risk through strengthening the dynamic monitoring of negative public sentiment information, guiding and training effectively on the dissemination subject, taking appropriate measures according to ways of transmission, carrying out work combining with the characteristics and the demands of the audience.Secondly, from the perspective of the social network analysis, this paper analyzed the network properties of public sentiment risk, proposed the risk classification based on individual network and the overall network, and designed the measurement method of the size of the risk. This paper argued that public sentiment was a relatively stable state formed by the dissemination of information on the social network, and the public sentiment risk was the central tendency of high consistency of public sentiment network after the spread of information reached a steady state. The root of individual network risk was that a nod had influence on other nodes, and the overall network risk was that negative information integrated after dissemination of social network which formed by actors who were in the attention of the progress of the project, and it was on behalf of the overall degree of centripetal of public sentiment spread compared to the core node of the dissemination of negative information.Thirdly, risk problem of public sentiment was studied dynamically by using complex network method, and this paper comprehensively revealed the evolution rules of project public sentiment risk. The research was divided into two parts:on one hand, from the macroscopic perspective based on the network, the evolution laws of public sentiment risk were brought about by network topology changes. On the other hand, from the microscopic perspective based on individual nodes, the evolution laws of public sentiment were brought about by the interaction changes of views among notes.Fourthly, facing to the promotion about the capacity of public sentiment risk governance, the promotion countermeasures of government public sentiment governance capacity were analyzed. Under the guidance of system dynamics method, this paper refined the four elements module of understanding level, monitoring level, reaction level and guidance level, while system simulation was also carried out. This paper clarified the capacity of government public sentiment risk governance on influential factors and the association and interaction among the factors, and provided theoretical and operational reference for diverting public sentiment risk of governmental authorities and enhancing credibility of the government.Taking the governance of public sentiment risk in Government-invested Major Projects as the research theme, this paper is an attempt to apply the new methods on the new issues, and has research innovations from the aspects of research perspectives, research concepts and research methods. This paper studies on projects from the angle of public sentiment risk, which is a beneficial supplement for the research of project management and public sentiment. This paper makes creative definition of the concepts of public sentiment and its risk, and demonstrates their network properties. Besides, this paper also introduces new methods such as complex network and system dynamics into the research of project public sentiment, making innovation in research methods of evolution and governance of public sentiment risk.Since the content of this research is more extensive and complex, there are still some limitations in terms of research theory, method and countermeasure. In the future study, the node properties in the network structure need more detailed assumptions, and strive to build a model which can reflect the real situation of public sentiment risk transmission more properly. In addition, more comprehensive study of the rights and responsibilities of various stakeholders in the prevention and control of public sentiment risk need to be discussed, and to seek a more effective and systematic way of the risk governance.
Keywords/Search Tags:Government-invested Major Projects, Public sentiment, Risk, Network, Governance
PDF Full Text Request
Related items