The Targeting And Development Strategy Of China’s Civil Aviation Industry

Famous as "The flowers of modern industry", the success of China’s Big Aircraft Project will effectively enhance China’s comprehensive national power, greatly increasing the level of modern industry and profoundly improving the national self-innovation ability. Based on the research of impact factor, development space and competitiveness of China’s civil aviation industry, analyzing the micro mechanism of civil aviation industry’s entering China’s Big Aircraft manufacturing market, and promoting the aim, development strategy and path selection of China’s civil aviation industry will set China’s civil aviation industry on the way of self-innovation, breaking through the barrier set by international large passenger aircraft manufacturers.This paper studies China’s civil aviation industry from the following five perspectives. Firstly, Theory of Multiple Streams framework is applied in this paper to analyze the policy process initiated by China’s Big Aircraft Project and elaborate the historical mission, as well as its evolutionary process. Secondly, a game theory model of the optimal action of the new entrants, oligarch and original monopoly in civil aviation industry under the circumstance of different domestic industry foundation and external market environment is used to study the path and law of the evolution path of China’s civil aviation industry. Thirdly, under the research on the evolutionary path and micro mechanism of China’s civil aviation industry, on the basis of industry data of China’s aviation industry in recent years, comprehensively using a variety of econometric analysis model such as multi-regression, Panel-Data and so on as support for empirical study, and through the demand and obstacles analysis of China’s civil aviation industry, it shows that although China’s civil aviation industry possesses a expansive domestic market there are still obstacles to its development such as the unfitness of the institutional mechanisms, the resource constraints and the industry structure dissonance. Fourthly, this paper fully developed the competence analysis of China’s civil aviation industry competitiveness in the following orders:using ISV analysis method and the three-chains analysis-the industrial chain, supply chain and the value chain-to provide a more reliable basis for the formulation of development strategy of China’s civil aviation industry; using the five-forces model to illustrate the essential competitive scenario and clarifying the internal research and the capacity, the strengths and weakness of China’s civil aviation industry from the technical, the marketing, and the internet perspectives. Lastly, through the three-dimension target analysis, this paper brings out the target location and development strategy of China’s civil aviation industry.On the basis of the reality and the future of the development of China’s civil aviation industry, this paper learns from the practical experience of the major aviation industry development in developed countries and divides the civil aviation industry development path into three levels-the capacity expansion path, the developmental path, and the ascension path, structuring the framework of the development path of China’s civil aviation industry.The main innovation in this article is as below. Firstly, this paper explains and analyzes the progress of initiating China’s Big Aircraft Project and the self-innovation path of China’s civil aviation industry, which is great help for summarizing and learning from the past experiences and lessons to ensure the smooth development and success of China’s Big Aircraft Industry. Secondly, through the game theory to research on the entrance of China’s civil aviation market, learning from the idea of complete information dynamic game model, adding the factor of technical barriers to trade, transforming single-period game theory into multi-period game theory, constructing a game theory model of the optimal action of the new entrants, oligarch and original monopoly in civil aviation industry, by inductive analysis step by step, this paper reveals the entrance mechanism and law of civil aviation market in the micro level. Thirdly, based on the analysis of the development path in China’s civil aviation industry and the micro mechanism, supported by the data of China’s aviation industry in recent years, comprehensively using the econometric analysis model such as multi-regression, Panel-Data, Granger cause-effect test and so on as empirical analysis, this paper identifies the key factors that influences and promotes the China’s Big Aircraft Project which set a solid foundation for further development strategy and path selection. Finally, this paper analyze the competitiveness of China’s civil aviation industry from multi-angles and multi-methods, clarifying the strengths and weaknesses of China’s civil aviation industry, setting the industry target location and relative strategy selection corresponding to reality, building the framework of China’s civil aviation industry, which is of great significance to the long-term growth and concrete practice of China’s civil aviation industry.