A Comparative Study Of International Market Development Strategies Of Small And Medium Export Enterprises Between China And Korea

In recent years, with the development of China’s economy, as well as South Korea’s small and medium-sized enterprises, China’s small and medium-sized enterprises to go abroad, participate in international competition in the market. However, China’s small and medium-sized enterprises in the international market development process there are some and then South Korea at the beginning of the small and medium-sized enterprises to expand the international market the same problems. In view of the present China’s small and medium-sized enterprises to expand the international market strategic problems that exist in the implementation process. This paper adopts comparative analysis method, will China and South Korea international market development strategy of small and medium-sized enterprises, analyzes China’s small and medium-sized enterprises in the process of international market development strategy problems or deficiencies, for China’s small and medium-sized enterprises to expand the international market provide necessary reference for the establishment of correct strategy. Concretely, this article first detailed analysis of the current situation of international market development strategy of small and medium-sized enterprises, analyzed China’s small and medium-sized enterprise the problems existing in the international market development strategy. Then, the paper analyzes the south Korean international market development strategy of small and medium-sized enterprises, especially for South Korea’s successful experience in the process of the small and medium-sized enterprises to expand the international market is introduced. Finally, the China and South Korea international market development strategy, small and medium-sized enterprises from the enterprise itself and the government looking for Chinese small and medium-sized enterprise the deficiency in the process of international market development strategy, for the lifting of the profile of the Chinese small and medium-sized enterprises to expand the international market to provide the important reference. Through research, the Chinese small and medium-sized enterprises to expand the international market is the main problems existing in the financing difficulties in the process, external competitiveness is relatively weak; Vulnerable to the influence of trade friction and protectionism; Small and medium-sized enterprise management mechanism is not perfect enough, the lack of normative; The government’s support of small and medium-sized enterprises is not enough, and so on. And south Korean small and medium enterprises to expand the international market under the government’s strong support, coupled with the efforts of the enterprise itself, has achieved rich fruits, is used for reference for China’s small and medium-sized enterprises to expand the international market.