Gender Criticism Of Movies & TV Culture

There is a very profound relationship between movies & TV culture and gender. Gender perspective is essential to culture studies, which reveals the fact of inequality in the culture communication, adds advanced gender consciousness to mainstream ideology and constructs gender harmony of movies & TV culture.Critical movies & TV cultural studies under the gender perspective make it possible to study interdisciplinary general culture, which analyzes the gender attributes of communication, corrects the errors in the movies & TV culture gender image, transfers the narrow-mindedness of movies & TV culture gender narration and contributes to the justice of the concept of gender in movies & TV culture. The gender studies, which is interdisciplinary and integrated, attempts to break the traditional academic boundaries, open communication and culture, culture and gender, gender and social relations, social relations and communication and other related fields and complete the new study of movies & TV culture in the theoretical background of overlapping, ferment and integration.Gender is defined in Movies & TV culture, and traditional gender discourse firmly believes that male superior to female so that female discourse right is covered with the regulations of history. Male discourse still occupy the main status in the contemporary area of movies & TV culture communication while gender discourse right is still in the state of inequality. Gender stereotypes, which movies & TV culture is flooded with, is characterized by the implementation of "Agenda setting" and the marginalization of females; the dissemination of traditional cultural stereotypes and missing female subjects values; emphasis on social norms of male and deviation of females'aesthetic orientation; promotion of male quality and the crass feeling of females'life.The movie and television text is one kind of narrative text, and the movie and television narration is one kind of humanity's cultural construction. To research gender narrative patterns of movie and television culture, the method is to carry the category induction and the essence on the specific narrative modes of massive narrative texts, and obtain some narrative patterns. Furthermore, inner link between movie & TV culture and gender relations construction is observed in pattern analysis and discussion. Then attention focuses on the relationship between movies & TV culture and the problems such as ideology, the viewpoint utilization, the authority discourse, rhetoric strategy, narration manipulation etc., then attempt to reveal how to express the gender and construct the gender culture in movies & TV culture. Narrative patterns which take the male as the main body mainly includes:Myth narration ("female mythology" reconstruction and revival of "phallus hero"), love narration ("staring pleasure" and "Love rescue") and ethic narration (family order and main body authority).Narrative patterns which take the female as the main body mainly includes:desire narration (stink of female independent consciousness) and emotion narration (female subjective spirit capture.In movies & TV culture, from the viewpoint of "voice of the expression", the main elements of movies & TV discourse in male-centered society is still the mainstream values of male-centered society, the mainstream discourse has been dominated by male voices, resulting in the voice of females'of secondary status. Male discourse in movies & TV culture is mainly expressed in words "Phallus Center" and "The Second Sex"; the object of "be seen" and the "empty signifier." Generation and characterization of real "females' uttering the voice of their own " has been visible in history with the development of the feminist movement and feminist thought since the 1970s. Female discourse in movies & TV culture is mainly characterized by the appeals for "to live their lives", salvation of "knowledge" and "art", bias against "new era" and "half the sky" and self-help of "flowers and flower Joint up ".Countless screen images have been left for the people with development of the movie and television culture in the past one hundred years. The massive research indicates that the movies & TV culture first reflects and maintains the traditional gender idea when describing male and feminine images. On the other hand, the depiction of images of both sexes shows the unbalance between the traditional sexual characters and sexual right in movies & TV culture. The female images in the male aesthetic standard are mainly including "White Rose" and "Red Rose" etc. The female images in the female aesthetic standard are mainly including dumb girl-Ada in " The Piano. ""Thelma & Louise", Mrs. Dalloway in "Go to London", etc. In today's contemporary movie culture, female has become the victim of the "pornography" and "violence" once again, and the "secondary " in the shadow of "pornography" and "violence". "Gender-based violence" of movies & TV culture mainly comes from the power rule structure in the sexual relationship area. "Body consumption" in the movies & TV culture must be kept vigilance and sensitivity in the gender consciousness. It is necessary to expose so-called "body narration" hurt movie and television culture, which is involved in the market benefit and the consumption torrent deeply. It is necessary to avoid the disassimilation of the feminine from consumerism, commercialism of the movies & TV culture, and the present tendency of movie and television culture moving towards one-sided, the narrow desire caused by the individual mortal body desire and the materialization attention.In the era of globalization, the development of film culture is various. Hollywood's cultural industry brings a great impact on development of the world of film culture. Cultural industries'advantages and disadvantages have been gradually acknowledged rationally and mastered scientifically. In the post-modern context, Chinese film culture is faced with the challenge of the times, the influence of "post-colonial discourse" and the mental attitude of flattering others in Chinese film culture must be overcome.Today, the concept of androgyny has been the old subject in history with the development of the feminism and the progress of gender consciousness. It is to be replaced by a more rational and scientific concept of "gender harmony". An aspect of "Gender harmony" is "gender equality" and the other is the dualism beyond gender antagonism. The ultimate aim is not only to achieve real equality between male and female, but also the full equal status of all individuals while maximizing the retention of individual differences so that no one will feel depressed due to their own sex. The first decade of the 21st century will soon come to an end and the splendid picture of the information age has been unfolded. We have responsibility to bring movies & TV culture to a better tomorrow through the culture practice of rational science.