The Theoretical And Methodology Research On Product Innovation Platform

With the fierce rivalry in the world market, product innovation capability becomes the key role of an enterprise's competitive ability. Product innovation is a market-oriented system which runs through the whole process of product conception, design, trial-produce and marketing, it is a multi-dimension innovation combined by function innovation, formal innovation and service innovation. This demonstrates that product innovation are integrated technology and economic enterprise activities, it requests not only the integration of product innovation technology, related innovation information, but also the integrated management of the product innovation processes.The product innovation platform is to make full use of the enterprise' s core abilities, develop a technology advanced and extensive product platform and make steadily and continually improvements based on this platform, constantly derivate new products, shorten the innovation period, lower the innovation cost, satisfy the needs of different segmented markets and obtain competition advantage. Product innovation platform is not merely the technology innovation but organization innovation, process innovation and management mechanism innovation. It is the integration of technology platform innovation, management platform innovation and information platform integration. Product innovation platform submits to function composition principle, module distribution principle, component association principle, life cycle principle.Investigated the product innovation platform as a whole, it is a innovation network consisted by lots of innovation activities, these activities extend all over the procedures from platform construction, product development, producing to marketing, spread the aspects of human resource, property and materials, and are of the characteristics of element and performance uncertainty, condition interdependence and development dynamics, structure multi-dimension and correlation of variables, dynamic opening and harmonious order of the system, etc.Product innovation platform is the carrier and tool to carry out integration management, the design of product innovation platform includes the value chainoriented management construction, core technology oriented technology platform construction, internet oriented information platform construction. Management platform, information platform and technology platform construct the support system of product innovation platform. These three platform are not definitely isolated from, but penetrated one other, management platform consists of the elements of information and technology, information platform consists of the elements of management and technology also.The product platform innovation patterns are divided to three typical models, they are breakthrough and leap-over model, derivative development model and orbit-followed upgrade model. These three models are divided and concluded by the need of theoretic analysis, the real product innovation activities are much more complicated. In fact, there are not evident boundary among them, the transformation and evolvement from one model to the other occurs quietly and frequently, the change of the company's strength is the fundamental factor the causes these transformations. Commonly, breakthrough and leap-over model occurs antecedently, derivative development model happens afterwards and orbit-followed upgrade model run through all the time, of course this sequence is of comparatively sense.The management methodologies and tools, such as product innovation platform planning which is geared to improve core competition capability, product platform innovation organization management, product platform innovation project management, product platform innovation resource management, product platform innovation input and output index system, performance evaluation model and risk evaluation model, and help and guide the enterprise to construct, operate, renew and upgrade the product innovation platform. The implement process of product innovation platf...