| Abiding by the basic principle of integrating theory with practice, adopting the methods of normative research, integrated analysis, logic induction, case analysis and positive analysis etc., starting with the analysis of dynamic circumstance challenging the enterprise, basing on the comparing, analyzing and evaluating the traditional Competition Superiority Theory, the key dimensionality of the competition superiority of the enterprise under dynamic circumstance is analyzed, the train of thought and the measure that enhance enterprise's competitive superiority by depending on enterprise's knowledge , abilities and the enterprises flexibility are addressed, and the dynamic converting of enterprises' competitive superiority under the dynamic environment is demonstrated from the angle of the Time Point and the Time Period as well. The main content are as follows.1. Challenge by the dynamic circumstance toward traditional strategic theory. Since initial stage of 1990s, the management environment of the enterprise was being transformed from the relatively stable static environment of before into complicated and changeable dynamic environment. This transition challenges the traditional strategic theory, it requires people: Give up the linear , thinking mode of strategicmanagement, turn to study mode and dynamic ability mode; Realize the transformation from static competition advantage to the dynamic competition advantage ; Turn to the multilevel competition system from the competition paying attention to the products - market field; Break through the traditional idea that low cost and diversification each other and realize the organic integration of the two.2. The train of thought about building dynamic competition advantage of the enterprise based on enterprise knowledge under the dynamic environment. Regarding strategic logic and distant view of the enterprise as guide, on the basis of accumulating enterprise knowledge and cultivating the core ability of the enterprise, optimize enterprise value chain and build enterprise competition advantage association and set up the level interaction model of advantages of enterprise competition, realize the dynamic competition advantage in the final products market.3. Accumulation of the enterprise knowledge, establishment of core ability and its dynamic adjusting principles. The acquiring, accumulating, applying and regenerating of strategic resources and core ability are systematically researched. On the one hand, on the basis of decomposing the company's knowledge and ability, the internal elements which make up of enterprise knowledge and core ability are figured out, the acquiring, applying and renovating of enterprise's professional knowledge and external knowledge are systematically expatiated on. On the another hand,the promoting train of company's core ability, dynamic evolvement and some other questions are discussed by making use of the theory of knowledge management and dynamic ability.4. The configuration and dynamic adjustment of enterprise's value chain under dynamic environment. Based on analyzing enterprise's value chain and the value chain's configuring system, criteria of competition advantage on the basis of processes and value chain's configuration are proposed, and effective method of developing virtual value chain as well. Considering the customer direction and customer value creation as precondition, applying e-business to optimize company's value chain, the reconstructive mode of value chain are put forward to.5. Dynamic evolving regulations of the competition advantages in the final product market. Based on the integration analysis on t he competition advantages of every level and the basic theory on dynamic evolving in the final product market, further research on dynamic evolving regulations of the primary competition advantages in the aspect of the final product market is made, a dynamic evolving model concerning the competition advantage in the final product market is put forward to.6. The dynamic evoluti...
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