Enterprise Business Mark The Right To Legal Protection

Commercial mark contains trademark, enterprise name, geographical indication, domain name in network, symbol of product region, specific mark for famous goods, package, advertising phrase and enterprise symbol etc. The right of commercial mark is a kind of general legal right for commercial mark and an important part of industrial property. This essay emphasizes on legal protection of four commercial marks with deepest market influence and greatest property value, that is trademark, enterprise name, geographic indication and specific mark for famous goods, especially focuses on hot and difficult issues for protection and how to resolve conflict among commercial mark rights.This essay consists of two parts and nine chapters. The main content of the first part—general part including chapter 1 to chapter 3 are as follows: (1) Generally describe the definition, category, distinction and characteristic, function and value, origin and development of commercial mark; (2) Expound the definition, trait, start-up, owner, termination of the right of commercial mark; (3) Analyze the goal and value, approach and present situation in legal protection for right of commercial mark. The main content of the second part of this essay—specific part including chapter 4 to chapter 9 are as follows: (1) Talk about many kinds of rights...