The Brand Build Of CVA League

In order to promote the development of the league of CVA, by methods of documentary research, interview, questionnaire, etc., a theoretical study on the brand build of CVA league was carried out.The results show that:1,As the production of the marketability of Chinese volleyball,In the past nine years, CVA League went through four moment of marketability :preparation of innovation,implement of innovation,active exploration,calm development. Only when adapted the development of Chinese politics,economy,the environment social culture, had CVA League had vitality.2,The form of address of sponsor + CVA went against the development of CVA League ,we should regard CVA as principal part of the mark of CVA League and base on stressing the connotation of volleyball culture.3,The brand loyalty of the league's audience is more, but it can not attract more people. 4,The heart of"Five serious championship"and the teleplay come into being the most of people of CVA league. With the development of years, the people of the audience will be few. 5,The reason of the most of people went to the gymnasium not the market economy but the effect of administration. In order to improve the number, we should put our attention to the university. 6,According the theory product life cycle, It is at the introduce phase of the CVA league. 7,Relative to the other people, it is more easy to exploiture the market of the university.8,Brand positioning is one of the most important in the strategy brand management. CVA league should build the position on the undergraduate.9,The trouble of the league that is the time is too short. We should improve it on the exchange of team members and on the brokers.10,The culture of CVA include the team spirit,humanity,gentlemen,amusement. 11,It is the main part of the youth,patriotism and the entertainment on the design of CI. 12,Integrated Marketing Communications is the efficiency to the building of the CVA brand. 13,The transmit of the CVA brand include the adverting,commonality,sales promotion and the contacting. 15,The risk of the CVA brand comes from the counterfeit match,the field violence,violating the law and the management. In order to decrease the risk, we should make a team for the brand and make a system for the brand.