Research On Construction And Application Of User Information Adoption Behavior Model

Research on information behavior is far-flung and agelong, its domains are increasingly abundant, its methods and measures are more and more diversified. Although scholars draw on theories and methods from other disciplines constantly , push the information behavior research to the new highness, the problem domain of information behavior research is not broken through greatly. Bases on summarizing the conception, problem domains, theoretical models as well as research paradigms on internal and overseas information behavior research ,the author elucidates the concept of"information adoption",and goes on"Schema Theory","Sense-making Theory","Expectancy Theory"and"Technology Adoption Theory", analyzes mechanism of consumers'information behavior ,reviews subjective, objective and social effective factors, uses the"Unified Theory of Acceptance and Use of Technology (UTAUT)"presented by Venkatesh et al. as foundational frame , constructs"Information Adoption Behavior Model (IABM)",puts forward the tentatives, uses PASW17.0 and AMOS17.0 as statistic and validatory tools to prove and appraise IABM according to the collected data by questionnaire , analyzes how exterior variables affects intent of information adoption behavior, discusses whether"Performance Expectancy","Effort Expectancy","Social Influence","Facilitating Conditions"and"Perceived Risk"have effect on intent and actual behavior of information adoption and the extent of that, in terms of analysis outcome, modifies the IABM, confirms the final theoretical model which is ulteriorly applied to discuss information selecting and evaluating behavior and information integrating and absorbing behavior and be the foundation of presenting the inducting and optimizing mechanism of information behavior, which aim for advancing efficiency of information activity and information service from the perspective of improving users information literacy and skills, pursue the strategies and approaches of achieving information activities goals via implementing an effective guide and optimization for information behavior.In the part of research on information choosing and evaluating, based on explaining the methods, content and process of information estimate , the author analyzes three principles of information choosing including value-matching, least effort, outcome satisfaction and four characteristic including limited logos, path-dependence, primacy effect and recency effect; puts forward and discusses three modes of users'information choosing and four criteria of information evaluating. The modes of information choosing involve logos-based choosing mode, behavior-based choosing mode and practice-based choosing mode. Logos-based choosing mode is accomplished in logic and economical quality which are also its limitations, because in practice users'information choosing usually don't conform with rational; behavior-based choosing mode strives to break through the insufficiency logos-based choosing mode, and practice-based choosing mode combines both of them. Criteria of information evaluating involve quality, efficacy, ease of use and reference. In the process of information evaluating, the criteria users selecting are different, the result of evaluating are accordingly dissimilar. Some criteria have more effect on information evaluating than others. Finally, the markedness of evaluating criteria are decided by the significance of tasks users faced with. In this part, the factors influencing users'information evaluating are discussed as well.In the part of research on information integrating and absorbing, the author analyzes information absorbing process: information reflects, information recitation, information coding, information Internalizing and information storing .And according to different criteria, the author analyzed two different partition ways for levels of information absorbing. As an awareness activities, information absorbing is a complete and continuous understanding process which is a gradual process that information users are based on their knowledge structures, use the existing mode of thinking to understand, interpret, incept and adopt the various independent components of obtained information so as to the information content achieves the goals of from being recognized on surface to deep mining and internalization. In this process, there are various internal and external factors affecting the efficiency and effectiveness of information absorbing, these factors include the information environmental and semantic factors, information organization factors, information needs factors, cognitive factors, capacity factors and non- rational psychological factors etc.In the part of research on guiding mechanism of information behavior, based on discussing users information behavior guiding principles, the author firstly analyzes the object and subject of guiding mechanism respectively, discusses the main content and three functions of information behavior guiding, then expounds the modes and two routes of guiding users information behavior. The two routes originating from Petty and Cacioppo's"Elaboration Likelihood Model"are the central route and the peripheral route, they reflects the forming process of users' attitude towards the information behavior guiding, are driven by different motivations, and affected by different factors and mechanisms in the process of promoting information users to change their attitude and behavioral intention.In the part of research on optimizing strategy of information behavior, the author puts forward three optimization principles from the systematic point of view, discusses information environment optimization, behavioral subject (information users) optimization and information service optimization. The efficiency enhancement and results optimization of information activities need both parts of information activities and environmental factors are optimized as a whole organism so as to achieve the ultimate goals of information activities.Any unilateral improvements are incomplete and one-sided.Finally, it expounds the main conclusions of the study and forecasts the future research trends in the field of information behavior.