Research On Estimation And Influencing Factors Of Authenticity Degree Of Accounting Information Disclosure On Internet

Network is a new way of information disclosure. Many investors choose it to browse and download the necessary and related information.The degree of authenticity of accounting information disclosure on Internet has become the top concern of investors. The authenticity and clearness of accounting information disclosure on Internet have important significance, which can protect the interests of investors and creditors, establish a sound capital market, optimize the allocation of social resources, and maintain a normal order of marketed-economics. False disclosure of network accounting information hurt investors greatly, and credit crisis caused by financial corrupt practices may eventually destroy the normal operation of the entire capital market. However, not only the mature British-American markets, but also the developing markets including Chinese ones exist the phenomenon of false information disclosure by listed companies. Therefore, both evaluating correctly the degree of authenticity of network accounting information disclosed by listed companies and analysing its influencing factors have great theoretical and practical significance.This article define the concept of network accounting information disclosure, analyse the value of network accounting information disclosure and the causes of false disclosure of network accounting information, evaluate the degree of authenticity of network accounting information disclosure and research all factors which can affect on the degree of authenticity of network accounting information disclosed by the synthesis of several theories, such as economics, accounting and information management science, and the methods of standard research and empirical study. Main goals are as follows:This paper defines the concept of authenticity degree of accounting information disclosure on Internet. Starting with technical features of network accounting information disclosure,this paper discusses drawbacks of traditional business accounts and following changes in demand,probe new patterns and theories of network accounting information disclosure.On the basis of value relevance in the efficient market theory, this article distinguishes between the internal value of accounting information and its external value from theories,studies value deviation relating to the false disclosure of network accounting information. A dialectical analysis of accounting information authenticity is made form aspects including the contradictory relation of reliability and correlation,the historical truth and the realistic truth,the objective truth and the subjective truth.In order to know how the degree of authenticity of network accounting information disclosure function and affect investors,this article sums up 2002～2008 decisions for administrative penalty from the website of China Securities supervision commission, designs questionnaires about Chinese public investors application of the accouting information disclosed by listed company on Internet, gains an elementary understanding of the false network accounting information disclosure degree and scale by listed company.This paper analyses the rectrained Internet conditions of information disclosure,especially the direct and indirect cost,the value balance; studys the path-dependence relationship between their false information disclosure and business of listed companies, which is from the perspective of institutional economics and establishes a gaming model of false network accounting information disclosed by listed companies and carry out equilibrium analysis, which is from the angle of information economics.Taking evaluation results of Shenzhen Stock Exchange as evaluation indexes of mandatory network information disclosure, using the two dimensions of the form and efficiency which listed companies self-built web sites to establish evaluation indexes of voluntary network information disclosure, and taking the earnings smoothness as the evaluation index of financial characteristics of network information disclosure, this paper comprehensively evaluate 1525 sample companies which is from 2006 to 2008 of Shenzhen Stock Exchange adopting fuzzy comprehensive evaluation method, and conclude evaluation scores and ranking of the degree of authenticity of network information disclosure of these sample companies.The text study the possible influence factors of network information disclosure, choose external regulation and corporate governance as the independent variables of influence factors, take fuzzy comprehensive evaluation results of the degree of authenticity of network information disclosure as the dependent variables, establish data validation model, and empirically analyse the influence how external and internal governance mechanism of listed companies affect on the degree of authenticity of network information disclosure.