The Strategy Research On Apparel Cyber Marketing

Based current cyber marketing background, according to the social reality of cyber marketing, In order to get a set of effective marketing strategy, by analyzing the characteristics of apparel consumers' behavior, researching cyber enterprise pricing strategies, researching the contents of non-price strategies and calculate method, this paper applied for research method of survey analysis, literature analysis, fuzzy analytic hierarchy process (ahp) etc., and then by establish model, had gotten a set of practical apparel cyber marketing strategy. The specific content as follows:At present, Chinese clothing e-commerce has gotten into the era of explosive growth, B2C apparel online shopping triggered changes in consumption patterns, it has fierce competitions between each cyber apparel marketing enterprises, cyber apparel marketing enterprise and traditional marketing. In order to apparel cyber enterprises accurately learn thire conditions, and orderly competite each other and for thire healthy development, the paper to get the clothing prices on the effectiveness of online marketing strategies of non-price effects of the quantitative relationship, the effectiveness of Internet marketing from non-price strategy pricing, demand and corporate profits improve three aspects of competition quantitative relationship betthe paperen force and apparel goods characteristics of the quantitative impact on the relationship betthe paperen cyber marketing and other specific research objectives. This integrated use of research and literature research methods combined with fuzzy hierarchy analysis and channel strategy analysis (Hotelling model), from the consumer point of view of Internet marketing strategy of garment and its competition on the enterprise.According to demonstrate the characteristics of clothing, consumer behavior theory and the characteristics of online shopping, the analyzed the characteristics of cyber marketing apparel. By analyzing the elements of consumers to buy clothing, analytical view of the cyber marketing apparel consumer prices, the paper constructed a consumer perspective of the cyber marketing model clothing prices. Analysis of consumer market research cyber through the time of purchase value of elements of the the paperight of clothing, the paper also studied the consumer perspective of cyber marketing cyber marketing clothing prices on non-price strategies. Through the shopping process for consumers of services provided by enterprises, clothing display methods and safety factors in the process of online shopping, the analysis of non-price marketing strategy of building the network effect of objective measurement model, quantitative analysis of the consumer perspective of network marketing apparel prices Internet marketing effectiveness of non-price strategies. The paper use a channel model of non-price marketing strategy on sales and profits and the impact on pricing. Finally, the paper had made improvements in non-price strategies of apparel products, cyber services, clothing the paperb presence, online shopping security.