Cost Control And Pricing Strategy Of Third-party Logistics Enterprise With The Capital Constraint

Due to the effect of the adverse external environment, logistics enterprises have impacted inevitably as the same as most enterprises. Affected by the capital constraint, logistics enterprises need to adjust strategies to come through. The internal correct management and decision of enterprises are the important self-help measures besides external requirement cooperation partner, the cost control and pricing strategy should be given primary importance among the measures.Third-party logistics is in the initial stage of development in our country. As the logistics service product provider, third-party logistics is faced with the problem of product cost information distortion and the difficulty of pricing logistics service. Cost information acquired by traditional costing methods can not provide exact and reliable cast basis. In the cost control practice of logistics enterprises, the inconvenient of traditional costing methods has been thoroughly exposed, which may lead to elimination for the enterprises. Therefore, how to adopt correct and suitable cost control methods and service pricing strategy has becoming an urgent affair.Firstly this paper has summarized the domestic and international research of cost control and service pricing strategy. Secondly, the concept of the capital constraint, research status and solutions has been presented. The correct strategies and methods have been described for coping crisis from the internal management and external measures of logistics enterprises. Thirdly, aiming at these strategies and methods, it has emphasized the importance of cost control and pricing strategy for enterprises. Based on activity-based costing methods and hypercycle theory, it has analyzed cost structure for third-party logistics enterprises, which has been affected by the capital constraint, and it has constructed transverse and vertical cost control hypercycle model for third-party logistics enterprises. Affected by external environment, capital, pricing, strategy and cost control have been interacted, and the model realizes cost optimal control for enterprise through learning cost control experience in various environment and factor. Meanwhile, based on the micro-environment of the enterprises being stricken on by financial crisis, it has built a pricing model for third-party logistics enterprises with risk aversion coefficient, the results showed that:Usually logistics enterprises should have concentrated pricing with manufacturing enterprises for mutual aid, mutual benefits and participation of surplus value, But when manufacturing enterprises has a risk aversion coefficient exceeded the critical value, logistics enterprises and manufacturing enterprises should have the decentralized decisions, otherwise they shall have profit loss. Based on the basis of basic model, the related pricing model has been built by adding negotiation ability, market competition, service quality etc. Finally, an integrated model of service cost and pricing has been built by combining cost control and pricing strategy, it has embodied the direct impact of cost control to pricing and feedback effect of pricing strategy to cost, and adjusted management and decision of logistics enterprises in situation of capital constraint to realize profit maximization and relieve negative influence of the capital constraint.