Rural Households' Consumption Composition In Henan Province

China's economy has developed rapidly in the past years since its implementation of the reform and open policy. With high investment, high export and low consumption of the "three carriages" which promot economic growth, the rapid development of economic development is unbalanced and coordination, and the consumer demand is the "short board". The world has been in a situation of recession and low economy growth since 2008, China's economic growth will depend more on the growth of domestic demand. Because rural households are the main component of China's population, the rural consumption has an important status in total consumption. In addition, the rural market has a great potential to expand domestic demand, so an important approach to expand domestic demand is to increase rural households' consumption. Expand rural needs is the key to expand domestic demand. Transfering the potential demand of rural consumer into a real one will provide powerful support and durable pulling power to national economy.Today, international economy is developing with uncertainty and Chinese economic development is facing a serious challege too. This study is carried out under such background, and dealt with rural households' consumption composition in Henan province between rural households' consumption composition and economic development.A systematic study was made to analyse the consumption composition of rural households in Henan province from the static and dynamic views by contrasting that of other provinces. Using the Panel Data model,the ELES model, etc,the empirical analyses show that the consumption composition of Henan rural households consumption is low and need to be further improved.The consumption composition of rural households in Henan province was studied as follows:From the marginal consumption propensity, the income elasticity, increment of consumption composition of rural households, the second chapter studies the level of consumption and the characteristics of consumption composition in Henan province by using ELES model to contrast households' consumption composition in Henan province to that of the general national rural households and Henan urban households; The differences of the income and expenditure level, average consumption tendency, consumption composition in the consumption composition of different income groups of rural households in Henan province by static and dynamic comparative study, and by using the Panel Data model, this section also studies the main characristics of different income groups of rural households in Henan province by means of analysing the consumption composition differences among different income groups and its law changing over time; A special research for information consumption was made. Henan rural households'information consumption is compared with urban households'information consumption in Henan province, and it is also compared with that of the typical provinces. Thirdly, the level, coefficients, composition and flexibility of rural households'information consumption are studied. Finally, the existing problems of Henan rural households'information consumption are presented and the corresponding countermeasures are given; reviewing the changes of consumption composition of rural households in Henan province for 30 years the implementation of reform and open policy. It is divided into five stages to study the role of changes of rural households' consumption level in Henan province. In doing so, trend of consumer consumption patterns and average consumption tendency of Henan rural households in 1978-2008 are investigated. On the basis of the research of changes of Henan rural households' consumption level, the trend of each item of the eight consumption items was studied respectively; and finally the writer gives some suggestions about how to constitute a reasonable consumption composition, then, on the basis of that, the gap between the current Henan rural households' consumption composition and the reasonable consumption composition is investigated, and finally some policy proposals are made to reasonablized the rural households' consumption composition.Of the study from different angles to the rural households' consumption composition of Henan province since the reform and opening up, the main conclusions can be made as follows: The basic living standard of Henan rural households' belows the national level; There is a large gap of consumption level and the consumption composition between rural and urban households in Henan province; The rural households in Low-income group has higher marginal consumption propensity than that of high-income group; The lower income level is a serious obstacle to improve rural households'consuming level and rationalize their consumption composition; The rural households of Henan province spent more on housing but less than eating; The "information gap" between rurual and urban households is significant, but the rurual households have stronger potential information consumption capability; The Henan rurual households'consumption is lagged; Hot consumption items have been changing; The consumption pattern of consumption levels of Henan rurual households'is still in the lower stage and need to be further improved; Because there are many obstacles to rationalize Henan rurual households'consumption composition, there is a need for innovative measures and policies to start the consumer market and promote a good economic ecycle.For short, through studying on the dynamic changes of consumption composition of the rural households in Henan province since reform and opening up, it's can be concluded as follows: material and spiritual life of Henan rural households has been greatly improved, the problems of food and clothing have been solved, the Henan rural households is steadily toward a better life, the consumption composition has great changes, consumer demand are now more diverse, and there is an obvious trend of optimization and upgrading consumption composition.