| Cyber-marketing is the effective marketing method which enterprises use to face the new management environment under the condition that network economy develops rapidly. It has many characteristics such as the high technical content, the broad coverage, cross time and region and so on, so it is a kind of new marketing idea and method which enterprises develop positively in our country. The present paper mainly takes the existing network marketing elementary theories as a backing, takes the network marketing pattern and achievements appraisal as the research object, has constructed the network marketing pattern and achievements quality synthetic evaluation target system by analyzing the development present situation of network marketing, the connotation, the characteristic and the foundation environment, and has analyzed the assessment methods used commonly, has conducted the real diagnosis research by DEA model in order to promote the actual level of utilizing network marketing in our country and realize the type development.First, the paper analyzes the present development situation and prospect of network marketing, the development situation and level of network marketing in our country becomes more clarified by the contrast analysis of domestic and overseas stratification. The paper also discusses the necessity of network marketing for enterprises as well as the questions enterprises of our country faced, in developing network marketing, has refined the valuable experiences of overseas which our country will profit from.Next, the paper has analyzed the network marketing environment thoroughly, mainly obtains from two stratification planes of the network marketing macroscopic environment and the microscopic environment in order to make the analysis more clarified. In the macroscopic environment, the paper mainly discusses the network marketing technical environment, the economic environment, the cultural environment as well as the politics and legal...
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