Study Of The Optimization Of Value Chain From A Strategic View

The selection and determination of the mode of operation or profit making are the perpetual subjects of an enterprise. When the value chain concept was raised and introduced into the business circle and the management area, it has gained wider and wider application, but more in-depth research is still lacking. Even the initiator of this concept Michael Porter has no further systematic continuation. This has left a so-called"Puzzle of Michael Unified Operational Mode Structure". Furthermore, in the original of Michael Porter, analysis was made on the strategic efficiency based on a given value chain, with no emphasis on the strategic basis of the value chain structure. This was perhaps the main reason of miss-reading, misunderstanding and misusing of the value chain by the business circle or even the academic circle. Confronting with this blank in the research area and the present status of the mechanical application, conscientiously or non-conscientiously, of the concept, this paper set forth a goal of clarifying the relation of strategy and value chain and of laying a solid foundation for the value chain structure. Centering on this theme, this paper lays out its discussion in the following five aspects;1. The raising of the value chain conceptIn this part of the paper, combining historical sight with the reality of the then USA, analysis is made on the background for the raising of the value chain concept. In the so-called most developed free market economy country USA, enterprises were subjected to the strict control of the government. Their system of market orientation and free competition was established through gradual reform. With the victory of the telecommunication enterprises against the government restriction over free competition, the lifting of the restriction became...