Research On The Enterprise Credit Crisis Management

Any enterprise may confront crisis in the course of its development. Among all crises an enterprise faces, the enterprise's credit crisis determines the long-term profits and fate of enterprise. The enterprise's credit crisis management is the key to and the initial issue of the crisis management. As a result, the study into the enterprise's credit crisis management will contribute theoretically and practically to its enterprise.The paper's focus is on:Mechanism Analysis about enterprise reputation crisis. To initial with is to theoretically evaluate the conception about enterprise reputation and reputation crisis; then to make an analysis of the sign, developing stage and features of enterprise's credit crisis. Finally, it reveals the cause the enterprise's credit crisis arises.Cultural study of enterprise's credit crisis management. Beginning with the role enterprise's culture plays in enterprise's operation and management; it elaborates the importance of conceiving culture of enterprise's credit crisis management and studies the main theme of credit crisis management in an innovative way. Under the guidance of culture, it probes into crucial point of rules of enterprise's credit crisis management and establishes those rules. It finally puts forward the key to constituting the culture and rules is credits and value views of enterprise's leaders who decide whether or not the culture and rules work in practice. It also studies credits and value view of those leaders.Study of credit crisis pre-arranged planning. Based on analysis of consequence of credit crisis, it elaborates the importance in preventing enterprise's credit crisis, it puts forward prevention strategy of credit crisis, studies the establishment of crisis for warning index system, illustrates that enterprise's credit view is the first element of crisis prevention and control, puts forward that developing enterprise's credit culture is the key to improving the ability of prevention of crisis, and study enterprise's credit culture. In order to guarantee the process of crisis management, it illustrates the preparation of pre-arranged planning, including processing crisis management, establishing a group and processing the details of arrangement rehearsal.Public communicating strategy in enterprise reputation crisis management. Based on those requisites and principles in communication dealing with crisis, through research on media function and responsibilities, they declare the proper attitude the enterprise should hold towards medium, and make a conclusion of twocommunication strategies between enterprise and medium, enterprise and social populace.Practical research on enterprise reputation crisis. By combining theories and realities and basing on many failure examples about enterprise crisis management, they point out the wrong direction in dealing reputation crisis. Through analyzing and studying many successful examples of crisis management and summarizing enterprise reputation crisis management skills and tactics under right guidance, they try to explore reputation crisis management theory to scientifically conduct enterprise reputation crisis management.The creative point of the paper:It is a study of credit crisis management in the higher strategylevel of crisis management and, it applies the theories of enterprise's culture and public relations into crisis management, which reveals the significant role the maintaining enterprise's credit plays in crisis management. Besides, it conducts a systemic study into credit crisis management by combining enterprise's credit and crisis management.It explores the crucial function the credit crisis management culture takes in the credit crisis management, centered around the culture of reputation crisis management, and creates advanced management culture and rules of enterprise's credit crisis management. Furthermore, it enriches the theories of credit crisis management by systemically establishing a set of principles of credit crisis management.It also summarizes the worry orientation and successful experience of enterprise's credit crisis management through a study and an analysis of abundant cases. And then it systemically concludes scientific techniques and strategies of enterprise's credit crisis management in reality, which contributes to the practice of enterprise. Therefore, it enriches the theories of enterprise's credit crisis management.