Study Of Business Model For Telecom Enterprise Based On Value Net

Massive changes are happening in the telecommunication market in several years. The paper studies the opportunities and challenges telecom industry are faced with, Then introduced the telecom telecommunication value network. Business recreation mode is the core point of the telecom enterprises transformation.Based on value network,game theory, industrial economics, the dissertation makes Systematic research on business model based on value network. the systematic research on value net and business models are very important both in theory and practice.Firstly, the origin and the background of the conception of value network areintroduced and the necessity and the meaning of studying value network are explained. The current research on value network is summarized from definitions, components, representation tools, model of value network.Then, the definition and components of business model are put forward to form aBasic framework that is associated with value net. Those provide a basis for the research on the taxonomy and evaluation of business model as well as the choiceof trading platform in business model. For, the taxonomy of business model, thedissertation summarizes various typical taxonomies and proposes a multidimensional classification approach that is based on the components of business model. Next, To survive in this new environment, every telecommunication company needs to understand its position in the value network, to re-evaluate its strategies and business models.The main creative works in this paper are as following. (1) The value net model is described by modularity theory,network rent and relationship resource deployment . The driving mechanism for value net formation is analyzed by coordination games theory. The traditional telecommunication value chain has been disorganized, and gives birth to a more complicated value network that has many entries and exits, and many industries. (2) In game theory, this study analyzes the cooperative action happening on actors in value net and builds a model of dynamic game for actors on value net. Thinking of enterprise in collaboration with its competitors, this paper explains the mechanism of creating profit by cooperative ways between enterprise and its competitors and then discusses the distribution of profit between them in Shapley theory. (3) In this article, we has clearly and systematically explained the achievement ways of business model innovation by the theory of value network, and then classified the business models according to their formational modes. For the evaluation of business model, the dissertation builds an evaluation system that includes environment of business model, enterprise core strategy and value network governance, the evaluation of business model. we have deep analyzed the evolutional institution of 3G business model innovation in this article, furthermore, a mode for business models of Telecom Enterprise based on Integrate and Innovation has been built.Finally, the detailed work and main results of the dissertation are summarized and some further study directions are presented.