| Guanxi is the founder mental component of reasonableness (Qingli) society. With Confucian culture working on industry market, it is viewed as the inter-personnel ties, resources, process and network. However, there are great confusion and debates upon its working system, effects as well as the relevant ethical judgment. To explore the influence of Guanxi on exchange process and activities, the study focus on the effect of structure traits of Guanxi network and situational conditions on Guanxi behavior and its relatively results in context of business relationship dissolution. Then, firstly author draw the definition and traits of Guanxi from view of social exchange theory. Then, an conceptual model is built and adjusted after doing deep interview and content analysis. Finally, 312 valid data has been collected from Liaoning, Zhejiang and Sichuan provinces by the survey, which were deal with by means of structural equation model and running AMOS 7.0 software.By prudential and in-depth literature reviewing, author point out that Guanxi is the dynamic personnel tie that takes root from object base (such as consanguinity, countrymen and so on) and intercourse and then develops and follows the specific exchange rule. These personnel ties are interacting and networking directly and indirectly to become the social capital, which is the helpful resources for individual and organization under certain condition.But, its tool value is determined by many factors such as the social psychological factors, dyadic relationship attribute, decision-maker's moral recognized characters and so on.From view of new economic sociology, economic actions are embedded in the actors' social relationship. This research discusses the relationship between exchange network and Guanxi network in industry market. Author provides a model to show how network structure influence on favor, Mianzi and affect. The 312 survey are collected from Liaoning, Zhejiang and Sichuan provinces, and the data and structural equation models are examined by AMOS 7.0. After exploring models and analyzing paths, it can be found that firm's network centrality and the network density have both direct and indirect effect on favor, Mianzi and affect. The network position of the firm has more positively stronger effect than network density, and Guanxi is more significantly effect in relational exchange than discrete exchange.Meanwhile, because of the exchanging rule of Pattern of Difference Guanxi, power can be reconstructed through Guanxi. Power is one of important factor of firm controlling system under the specific condition supported by our data results. However, it's highly situational to operate the power pattern and degree by use of Guanxi. The moderator effect of interactive fairness support that the more power, the bigger relationship lost.When viewed organizational marketing as relationship interactive process, it means developing relationship of awareness,exportation,maintaining,strengthening as well as possible dissolution with the customer. Guanxi has the unique influence through all these phases. Mianzi, favor and affect have more impact on influence than dependence between firm's powers. With the interaction justice moderating, firm with relatively stronger power will encounter more relationship lost significantly. Results of path analysis shows that Guanxi is an important patter for firms' China's beautiful exit to decrease the conflicts and reserving business chance in the future.According to the above findings, we can conclude that Guanxi is not only the tool for operating relationship marketing in China, but also is the important resource exchange system,interpersonal interactive norm and social structural component. Although it is the artistic and specific trading strategy influenced by complex factors, its instrumental value will decline in China industry market, with the exchange network open than before, personal ties shortened, law and statute perfected and other grounded factors changing,.
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