Research On Accounting Information Systems Based On The Perspective Of Investor Relations

Society, economy and information technology influences the development of Accounting Information Systems (AIS) because Accounting Information Systems are sociality and technicality. Sociality of AIS defines the direction of the Accounting that is supplying useful information for all kinds of related-interest's decision. Technicality of AIS sets the course of the development of AIS. This paper put forward that AIS is developing with integration of sociality and technicality. Using advanced Information technology (IT), managers can offer information needed by investor and communicate with investors.This paper focuses on the theory of Social Capital, Enterprise and Market, Knowledge Management. The key words are relationship, networks and knowledge. After analyzing the present status of Investor Relation (IR) and AIS's research and application, using the model of relationship based enterprise for reference, this paper advance the model that the AIS based Relationship (RAIS) is AIS based on the perspective of IR, and put forward the framework of RAIS's research and application. Subsequent chapters discuss the key technology and main notes when putting RAIS in practice. The thought of event-driven in the phase of AIS's analysis and design, the Service-Oriented Architecture (SOA) are the elements that make RAIS flexible and shareing the same information. The eXtensible Business Reporting Language (XBRL) is RAIS's foundation technology that could make accounting information communication easier, quicker and better. With the network technology developing, RAIS construct the network communication platform which integrates IR and AIS. Finally, Data Mining is the essential function of RAIS.The framework of the dissertation is as follows:Chapter 1: Introduction. This chapter mainly presents the backgrounds, the purpose and the significance of the study in the first part. An overall survey of the study on the theory IR, AIS and Financial communication in Chain and some other countries, which had been made in the second part.The last part,introduces the train of thought of this research, the method adopted and the innovation of the research.Chapter 2: Basic Theory. First, the relationship capital is the most portion of social capital. The relationship presents network. And information communication is the main means to creating and maintaining relationship. The theory of social capital may be used in enterprise research. Secondly, the theory of enterprise and market think both of the network relationship and the information flowing in the network are the resource of the enterprise value creating. Thirdly, at the age of knowledge economy, the enterpriise's management information systems (MIS) are developing from data process to information resource management, and now to knowledge management. The enterprise is a network of value creating based relationsip, and information or knowledge is very important in this network. That is to say the enterprise's relationship and information systems are integrated on network.Chapter 3: Analysis of Investor Relations (IR) and Accounting Information Systems (AIS). IR is the relationship management that emphasize particularly on marketing relation. This chapter analyzed the present status of IR's research and application. Compared with Customer Relationship Management (CRM),the author think we should treat IR as a information system analyse, design and application researched, and IR information systems should integrate IR and AIS. There are three processes which are transaction process, information process, and management process in an organization. And in these processes, there are four kinds of resource flow which are Material flow, Capital flow, Human flow and Information flow. AIS are very important in the financing resource management network. AIS based on the perspective of IR are from enterprise through market, it collection data, process data and output information to managers and investors etc. With IT's development, AIS based on the perspective of IR could make enterprise's internal and external relationship of capital network easier.Chapter 4: Accounting Information Systems based Relationship (RAIS). Comparing with the integrating model of corporation governance and business management, using the frame of the relationship management at enterprise based on relationship for reference, this chapter designed an integrating model of IR and AIS called the Accounting Information Systems based Relationship (RAIS). RAIS is the integration of value network and information technology, it is flexible and has multilayer architectonic.Chapter 5: Design of RAIS. The Accounting Information Systems are information sharing and flexible RAIS. In this chapter, the author discussed the"events accounting"and the conventional approach to accounting (which he labeled the "value theory"), database accounting and REAL accounting. This chapter put forward that the thought of event-driven in the phase of AIS's analysis and design, the Service-Oriented Architecture (SOA) is the elements that make RAIS flexible and shareing the same information.Chapter 6: XBRL is RAIS's foundation technology. XBRL is the newest technology integrating sociality and technicality. XBRL is accounting information communication language in computer and network's world. XBRL is developing rapidly and are used in financial report and general ledger. XBRL could make accounting information communication easier, quicker and better. XBRL is the RAIS's foundation technology.Chapter 7: Construct the network communication platform. The developing of network technology empowers RAIS to create and maintain relationship with managers and investors easier, quicker and better. This chapter analyzed the integrating communication model, the method and approach to construct the network communication platform which integrating IR and AIS, and the dialogue at the RAIS network communication platform.Chapter 8: Data mining is the absolutely necessarily skill in RAIS. XBRL, network, information technology could make information exchange, but creating and maintaining relationship demand human participation and knowledge. Data mining is the knowledge-found skill. In RAIS, investors management, relationship management, AIS's information request, accounting information's analyse, all need data mining skill.Appendices: RAIS's research and application need more information technology, for example XBRL, SOA, WEB service are newly but used widely in Accounting. The author suggested in this paper that accountant should pay more attention to accounting speciality rather than IT. But it is necessary to understand some technology. Appendices listed some important basic IT's concept and ideas.Postscript: The author's feeling of writing this paper. At the end of this paper, the author summarizes of RAIS research and application, points out the limitation of this study and prospects a good view about RAIS.The main points of this paper are: (1) Sociality of the AIS determines its developing direction and purpose; Technicality of the AIS determines its developing level. (2)The theory base of the AIS researching should have further extension both on the breadth and depth. The author suggests using theories of enterprise vs. market, enterprise's social capital and information (knowledge) management, etc. to be the theory base of the AIS and also relying on the social capital analyzing framework. (3)From the sociality perspective, using integrated models of corporate governance and enterprise management as reference, and enterprise's internal and external capital resources management as key clue, an integrate model can be formed with features that IR management from the outside (relation management as the core and AIS from inside ( resources management as the core). (4)From the technicality perspective, using the relative research findings on relationship of CRM and ERP on material flow in material market as reference, such as conception of enterprise based on relationship and relationship management framework, the Accounting Information Systems based Relationship (RAIS) can be formed by researching on the relationship of IR management and AIS on capital flow in capital market. (5) The Accounting Information Systems based Relationship (RAIS) should have features of information sharing, flexible, so it has to use the thought of event-driven, the Service-Oriented Architecture (SOA) during its design process.(6)As the fundamental instrument of communication of accounting information, XBRL should be the fundamental technology of RAIS. (7) Integrating the IR management and AIS by basing the net communication platform. (8)To make RAIS being able to find, maintain and manage relationship, it must have the ability of datamining.The main contribution of this paper is that: (1) Form the basic theory of the AIS researching from the IR perspective by basing the social capital analysis framework. (2)Using models of corporate governance and enterprise management as reference, and relationship management framework of enterprise based on relationship, designed the Accounting Information Systems based Relationship (RAIS) -- AIS from the IR management perspective. (3)Analyzed the key technology of the RAIS which is the relationship oriented, by means of information technology. These key technology are the theory of event-drive, SOA, XBRL; communication platform on network;data mining.