Research On The Pricing Issues Of Network Products And Services From The Perspective With Game Theory

With the rise of the internet economy and the development of electronic commerce, the traditional economic structure has changed a lot. Choosing the reasonable prices of network products and services has become the key issues on the network of economic development. There are a wide of variety of network products and services and a lot of factors affect the prices of them. This dissertation carries on the research of the pricing issues from the basic unit of a network - computer hardware products, and the basic ensuring unit functional network products- computer software products, the supporting network platform infrastructure- telecommunications services, the network product of the need to install home-Cable TV, the network service fixed location-air transport and the network service which can be installed home to be serviced and also be fixed locations- the bank, mainly focusing on compatibility, and externality and he transferring cost with the game theory. The main content of the dissertation and contributions are as follows:1. In the pricing of computer hardware: The dissertation results from the point of view of the external network and the transferring cost, mainly studies compatibility how to affect price, profits, consumer utility and social welfare. The study mainly concentrates in the exclusive monopoly, a duopoly structure, and complementary products in the market for the hardware.2. In the pricing of computer software: The dissertation first analyzes the economic characteristics of software products and the producing principles, and then analyzes two types of means of software decision under the compatible software and the incompatible software and at last analyzes the software product pricing and market segmentation approach and software protection issues, and results in the software company using different protection strategies under different circumstances.3. In the pricing of telecommunications services: Through the two types of the discrete consumer and the continuous consumer, the dissertation first analyzes the utility function of consumers, the pricing of monopoly provider, social welfare, the impact of new manufacturers and consumers under the three types of situations for discrete circumstances and then analyzes the situations for the utility function of consumers, the pricing of the monopoly provider under no connecting with cost and social welfare as well as the pricing of the monopoly provider under connecting with cost and social welfare as well as new manufacturers entering the problem, at last analyzes the basic method of access pricing under the interoperability of internet, the two-way access pricing of regional monopoly and the access price of international telephone billing rates and the impact of supplier profits.4. In the pricing of the television programs: The dissertation first analyzes the optimal design of the contract between the TV program production and the television, then analyzes the arrangements of TV time, TV types of programs, a combination of pricing and judge two different circumstances of their respective optimal solution through constructing a social welfare function, at last analyzes the digital convergence pricing under the situation of before deregulation, partial deregulation and full deregulation.5. In the pricing of air transport services: The dissertation first analyzes the internet economy of the aviation industry on, and analyzes the cost model of the full-connected route and hub and spoke route, the profits of the two flights airlines in an exclusive monopoly and the pricing analysis in accepting and refusing, at last analyzes how to affect the undercutting prices and profits under the condition of sharing whether or not code.6. In the pricing of banking services: The dissertation first establishes undercutting model of the bank account, derives calculating formula and estimate the transferring cost of deposit accounts and loans account through sample survey of Zhenjiang City commercial bank, and then analyzes the bank's using ATM to compete the undercutting model, and at last concludes the paying media balance between the businessmen and buyers to pay for in different media options under the volume of transactions.