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An Analysis Of Business Model Applied By Third Part Logistics Company Based On Market Segmentation

Posted on:2010-06-17Degree:DoctorType:Dissertation
Country:ChinaCandidate:W L YeFull Text:PDF
GTID:1119360302498985Subject:Transportation planning and management
Abstract/Summary:PDF Full Text Request
Nowadays, the industry of logistics in China is undergoing profound changes, which has embodied in the change of corporations'acquiring and the value of creation. Hence, it causes the competitions for third-party logistics corporations, no longer as simple as the competitions of expanding the scales and the proportions of the market, but the competitions of creative ability for value integration and the development of marketing. Therefore, the essential factor for third-party logistics corporations to achieve competitive advantages is to create a series of internal and external integration for the capacity of business models' design. In the past, the understanding of third-party corporation management concentrated in the perspective of resource dependence and capability dependence and paid less attention on the integrity and systematic of corporation management.A well-known management consultant Peter Ferdinand Drucker once said, the competitions of enterprises nowadays was not the competition of products, but the business models. So, the competition of business model has already become the strategical method amongst enterprises. Through the research of business model in third-party corporations, it can be analyzed the form of business strategy. This also helps us to swerve the focus of enterprises competition from traditional perspective to every part of the connections of business management, and to the integrity of business activities'structure. In this way, we can seek the creation of third-party corporations and the value of gaining in the complicated business model to access the new path of competitive advantages.Therefore, this project is based on theoretical research to explore the market segmentation on business model in third-party corporations. The references below will show the view of expanding the value of third-party logistics enterprise, and enhancing competitiveness.First of all, this project starts from the documents that related to domestic and international research of business model. Via the analysis and evaluation, to tease out the theme of the current business model and to gain the logic of enterprise creation and values are the strategical methods in marketing competition. Business model suppose to be the strongest weapon in business strategy. The orientation and design need to bring up to this stage.Secondly, enterprises, as the alternative of the market, must be found their ranges of value, which is the reason of existence. So that, this project shows the theory of segmentation market in order to seek the source of value to third-party corporations, and to develop the choice of market. In the analysis of market factors, we have established the evaluation of logistics market by market segmentation through extracting the key indicators. Consequently, the ranges of values are provided to the third-party logistics.Thirdly, after selecting the potentially valuable logistic market, how to achieve these potentials has become the essential problem of orientation and design of the business model for third-party logistics. In order to obtain market segmentation and business model docking, the design of business model in third-party logistic corporations must be value-oriented. On this basis, this project has analyzed the elements of third-party logistics business model and its interlinkage and outlined the model. To further related interpretations, it also draws the design, implementation and protection of business model.Subsequently, according to the theory that has mentioned, taking COSCO Logistics as an example, from the evaluation of environmental analysis and own capacity that faced by COSCO Logistics, this project is on the basis of design business model, and in accordance with the developing strategy of COSCO Logistics to analyze the general model of COSCO Logistics. And later on, taking market segmentation in vehicles logistics as an example, I will evaluate vehicles logistics in COSCO and the market of vehicle logistics to expand the business model of COSCO vehicle logistics and to bring up related guarantee steps. At the last part of the essay, I have completed the summary and future plans...
Keywords/Search Tags:3PL, Market Segmentation, Business Model, demonstration analyzing
PDF Full Text Request
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