The Study Of The Automotive Supply Chain Collaboration Relations In Modular Environment

Since 90s of last century, the modular production method has been introduced to the automobile manufacturing process. Modular re-defined the relationships between the automobile manufacturing plant and its parts suppliers. Modular changed the structure of the automobile manufacturing supply chain. Modular accelerated product development, improve the automobile manufacturing supply chain agility; enhancing technology integration and innovation, automobile parts manufacturers more involved in the development process; enhancing the position of the key parts suppliers in the automotive supply chain; promoting the development of automotive supply chain outsourcing the and internationalization of auto parts enterprises.Using game theory and other economics analytical tools, this paper researched the collaborative relationship between the automotive vehicle enterprises and auto parts enterprises, attempts to make a theoretical explanation about this relationship from the view of transaction cost and cultural. On this basis, using improved analytic hierarchy process (AHP), this paper study the most important factors of Japanese automobile manufacturers selecting its parts suppliers.Summary from the research:(a) The excess profits (income), initial cost (collaborative environment) as well as discount factor (long-term willingness to cooperate) are the key factors affecting the evolution of competition relationships between the supply chain partners.(b) "Action Space" and "Paid Portfolio" decided the differences in the special game types. So, as long as change the "Action Space" and "Paid Portfolio" ratio, it is possible to achieve the new Pareto-improvement and Nash equilibrium.By empirical analysis on Guangzhou's automobile industry, this paper found that Stability of co-operation is the most important factor in all matters affecting the collaboration relationships between the automobile manufacturing plant and its parts suppliers, followed by technical level, quality control, cost, production and organization, and service levels.Based on this, this paper proposed the suggestions on improving Guangzhou Automobile supply chain collaboration relationships:Firstly, continue to expand long-term cooperation with the Japanese automobile companies, strengthen the accumulation and development of Japanese automobile manufacturing supply chain in Guangzhou. Secondly, encourage more private parts enterprises to squeeze into the Japanese automotive manufacturing supply chain. Thirdly, develop our own brand vehicles actively, speed up the formation of autonomous core technology and key components matching system. Fourthly, establish government-funded R&D and critical spare parts procurement supporting system.