| The new concept of the time has entered the21st century, with the development of the service economy, this age-old topic of quality management never never outdated. Traditional quality concept is based on the production standards to meet consumer demand for quality of service concept instead of consumer satisfaction as the ultimate goal of the modern concept of the quality of service being established. In the case of the increasingly fierce competition in the same industry, more companies are beginning to realize that only rely on external hardware facilities can not maintain long-term advanced lead. It can be concluded that the future competitiveness of enterprises is bound to be competitive with the level of quality of service, quality of service is bound to be the determinants of competitive success.As we all know, the quality of service is the core issue of quality management, quality management should be the quality of service as the core business management in the new era. In addition, with the development of social and economic services as an important management tool to enhance the core competitiveness of enterprises as well as to generate substantial profits for the enterprise increasingly highlighted the important role to affect the service is good or bad is an important standard is the external service quality.Review in theory that, internal marketing, internal service quality, employee satisfaction and loyalty has important implications for external quality of service. Service profit chain based on the theory we learn that, outside the enterprise, the enterprise’s profits from loyal customers, loyal customer premise must make customer satisfaction and external service quality and customer satisfaction, generate an important role in the decision. Therefore, the enterprises are to be invincible in the competition, it is necessary to think about how to maintain a high quality of service, so that customer satisfaction, which is key to the success of every enterprise. Overall supply of domestic/itness club market, who are able to provide customers with a more comprehensive and quality service, who can achieve even greater advantage in the market, attracted more customers and achieve good results. Therefore, the quality of service is to determine the effect of commercial fitness club corporate marketing profit gains and competitive strength of the core elements of the lifeblood of business of the club. How effective evaluation of the fitness club level of service quality, continuous improvement and quality of service club service quality management critical.This study through the relevant literature to explore the gap between the quality of service model, service the quality of evaluation model, service profit chain model of the core content, in order to be able to build applicable to the fitness club business service the quality of the management system, and provide reference for the fitness club business, in order to help develop effective operational strategy.In this paper, a field survey, the combined method of tracking interviews, telephone consultation with the theoretical analysis, under the conditions of access to a large number of domestic and foreign literature analysis, assumptions, and summarized on the basis of the outcome of this study.Mode of perception of the quality of the process of the fitness club services obtained through further research, theoretical results of the evaluation model of the service quality gap model, service quality, service profit chain model, this study also empirical research model designed for the service quality evaluation model, and the fitness club is built on the basis of service quality management system. |
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