| to perfect the theory.(3) This essay aims at traditional paper media. However, besides newspaper, the functions of other traditional media and new media in economic life could not be neglected either. Media convergence has become the inevitable tendency of the development of current media, so, the functions of the convergence of new media and traditional media in capital market remains to be studied further. Keywords:Media converge, Credibility, Financing Constraints, Cost of Capital,... |