Study Of Demonstration And Theory On The High-end Tourism In China

Rapid development of high-end sports tourism in China in recent years has not only changed the our sports tourism industry structure as well as enlarged of China’s sports industry size and strength, but also has brought about a profound impact on China’s economic, social and cultural, etc. Therefore, study on the high-end sports tourism is significance.By looking up enormous bibliographies, interviewing many experts, distributing questionnaires and collecting statistics, applying the "Flow" Theory as well as Consumer Sociology Theory, the high-end sports tourism in China has been studied from multiple perspectives firstly in this dissertation and the following conclusion was drawn:(1) Compared with the traditional "mass" tourism, the high-end sports tourism is a kind of sports tourism with different characteristics. Along with the sports tourism market continues to mature, the tourism business developed such kind of "sophisticated" sports tourism products so as to meet the needs of someone who seeking the "flow" experience from their tourism. It is a kind of special sports tourism activities some people preference, and is the inevitable outcome when the sports tourism developed to a certain stage.(2) According to different standards, the classification of high-end sports tourism is also different. Comprehensive research results, the high-end sports tourism are divided into seven categories in this dissertation, namely:high-end leisure sports tourism, high-end stimulus sports tourism, high-end field sports tourism, high-end event sports tourism, high-end training sports tourism, high-end sightseeing sports tourism and high-end athletic sports tourism.(3) The high-end sports tourism has the following functions:First, tourists could obtain the "flow" experience so as to compensate their shortage; meanwhile, by the segmentation of consumer space, it could help them to meet the symbol consumption preference; second, it could make the structure of sports tourism industry optimization on the whole so as to promote the development of sports tourism industry healthy in China; third, with the help of the agglomeration effects of the high-end sports tourism industry,the related industries could formate the competitive advantage more easily; fourth, it can help the country to earn more foreign exchange as well as to enhance the national image.(4) The reasons for the development of high-end sports tourism in our country has many aspects. The sustained development of the national economy provides the material guarantee for the emerge of high-end sports tourism; the newly emerged upper class who eager to satisfy their sports consumption preference and to show their identity, status or wealth by the special medium of high-end sports tourism has made the high-end sports tourism become a fashion. The formulation of national policies related in China shown the direction for the development of the high-end sports tourism while the improvement of traffic and technology providing a great convenience for people to travel. From the microcosmic level, the greatly improvement of the discretionary income of individuals and families provided the possibility for the high-end sports tourism activities, and the aim to gain the "flow" experience as well as to obtain the identity element in society provides mental power for their.(5) Ofcours, there are some problems in our current high-end sports tourism activities, such as the deviation in ideological understanding, the alienation of the high-end sports tourism; the disorder of the resources development, poor product structure; construction of the relevant laws and regulations lag or missing, the relevant market is out of order; the subsequent development of sports tourism is obviously weaker caused by a serious shortage of high-end talent, etc. Therefore, we must take some countermeasures. Not only policies for the development of sports tourism industry should be formulated sciencely and the development of high-end sports tourism resources should be rational planned, but also need to perfect the legislation system of tourism, strict legal supervision activities, and pay more attention to the personnel training so as to improve the professional quality of employees.(6) Conclusion and Prospection:The high-end sports tourism has a historyof many years in our country, but there are still many prejudices in the people’s understanding of its concept, connotation and functions. Nevertheless, the positive effection to the development of the high-end sports tourism in the sports tourism industry in China is obvious to the people, and its influence on the whole economic, social, cultural and other aspects should not be ignored. Therefore, I would like to make further study on the high-end sports tourism in China and make some contribution necessary.