On The Intercultural Communication Of Traditional Chinese Medicine In Major English-speaking Countires

Objective: To summarize the experience and lessons of the interculturalcommunication of TCM; to analyze the major elements in the intercultural communicationof TCM: source culture TCM, the target culture and the spreading media; to clarify thesituation and the major problems of the intercultural communication of TCM in majorEnglish-speaking countries; to explore the strategies of the intercultural communication ofTCM; to design the schemes to promote the intercultural communication of TCM in UK,USA, Canada and Australia.Methods: Related historical documents are collected to summarize the spreadingfeatures of the intercultural communication of TCM in history in addition to clarify therelationship between the intercultural communication of TCM and Chinese government’political, economic and cultural policies; Related modern literatures are collected to surveythe current situation and the major problems of the intercultural communication of TCM inmajor English-speaking countries.Results: As one of the excellent representatives of traditional Chinese culture, TCMpresents its specific features during the intercultural communication, which are closelyrelated to the government’ political, economic and cultural policies; the summary of thecurrent situation and the major problems of the intercultural communication of TCM inmajor English-speaking countries indicates that there are difficulties and opportunities inthe intercultural communication of TCM, and the prospects are optimistic, therefore, it isurgent to make long-term strategies in a macro level and design feasible schemes topromote the intercultural communication of TCM in a micro level.Conclusion: As a source culture, TCM is rich in scientificity and compatibility, whichconstitutes the possibility of the intercultural communication of TCM, the target culture’scrying for the utility of TCM forms the necessity of the intercultural communication of TCM while the diversity of media enhance the proficiency of the interculturalcommunication of TCM; To promote the intercultural communication of TCM, we need tobuild up a solid base, clarify our objectives and goals, form our professional team, learnfrom the successful spreading of Kong Fu in addition to designing schemes by combiningthe current situation and features of the intercultural communication of TCM interculturalcommunication of TCM.