| Development of the Internet of Things technology in our country has had decadesof history, in August2009, Premier Wen Jiabao during his inspection of Wuxi theInternet of Things Industry Research Institute of Chinese Academy of Sciences,proposed the concept "Sensing China", then, the Internet of Things was officiallylisted as one of the top five emerging strategic industries, written in the governmentwork report. February14,2012, the Ministry issued the first Chinese five-year planabout the Internet of Things-"" Twelfth Five-Year "development plan of the Internetof Things", thus, under the government’s attention, the development of the Internet ofThings becomes whole Chinese society focus.The real estate industry in China after20years of rapid development, under thebackground that the regulation does not relax, financing channels gradually narrowing,developing and construction costs increase, making double pressure on real estatedevelopment enterprises. More and more real estate development companiesrecognize the necessary to enhance their strengths and market position by developingnew products and market points. With the upgrading of people’s living standards,people has been more and more demands to living environment, the Internet andcommunication technology diffusion and penetration has changed people’s way of lifefundamentally, hope that through the use of modern technology to make life moreintelligent and high-quality, and current environmental issues have becomeincreasingly prominent, people living in more and more attention to environmentalprotection. The combination of the Internet of things and real estate developmententerprises just meet the concept of green and intelligent life. Our country also makebasic test of the Internet of Things in some of the areas with better economicconditions, all of which make the real estate development enterprises recognize thatestablish specialized real estate development enterprise networking through thecombination with the IOT, can enhance the community’s life essence quality to attractmore customers, moreover, can use all resources scientifically, to achieveenvironmental protection and sustainable development. Scholars’ present research onthe Internet of Things still in stage of technology research and application elaboration,due to the lack of authoritative research, many definitions and concepts are notuniform identified, although some scholars have applied to things in the real estateindustry to do the research, However, almost the generalities, there is no system toanalyze deeply, more specifically about the lack of networking for the real estateindustry adoption and application of materials research. Thus, in theory, researchpaper can fill some of the gaps appropriately with the study of the Internet of Thingsin the real estate industry topics.This paper both from the view of global leader and real estate developmentcompanies to research and analysis on real estate development enterprise adoption behavior of the Internet of things, and to explore the problems during the developmentof IOT. This paper mainly studies the following aspects:(1) in accordance with theperspective of small to large, and gradually in-depth analysis of the real estatedevelopment enterprise the Internet of Things applications;(2) analysis of the variousnodes of the enterprise the Internet of Things, in conjunction particularity industry,put forward innovative real estate development enterprise the Internet of Thingsbusiness model;(3) analysis of the process from the perspective of a real estatedevelopment enterprise value chain system of things, distribution of earnings andbenefits;(4) summarizing research results and analysis based on the bindingcharacteristics of real estate development companies and the Internet of Thingstechnologies to build a real estate development enterprise the Internet of Thingstechnology adoption behavior models, and through a questionnaire survey of theempirical model and test hypotheses, analyze the impact of real estate developmententerprise Internet of Things technology adoption various factors that affect therelationship between factors, revealing its internal relations;(5) analysis of the currentsituation in real estate development enterprise applications and Internet of Thingstechnology problems in networking for the real estate development enterprises in thisissue put forward countermeasures adopted by the management on the matter of andrecommendations.Specifically, the innovation of this paper is mainly reflected in the followingaspects:(1) In this paper, we analysis and define the conception applied by the Internet ofThings of the real estate enterprise, and detail analysis the application of networkingproducts from the specific networking applications into a single housing tomultiple-cell community building the Internet of Things, and summarizes the groundproduct specific features of networking.(2) In this paper, we made an in-depth and detailed analysis about real estatedevelopment enterprise Internet of Things technology business model, summed up thereal estate development enterprises of things common business model and targetedanalysis of the relevant subject matter and its intrinsic relationship to the Internet ofThings. Based on above, we analyzed the specific Internet of Things services,elaborated on the application and significance of the Internet of Things in the realestate industry. From an economic point of view of real estate development enterpriseInternet of Things cost and profitable way to build and profit distribution model. Froma practical point of view to show the real meaning of Internet of Things in the realestate industry.(3) The paper builds a relatively complete the Internet of Things technologyadoption behavior model of real estate development enterprise, reveals the key factorsand mutual effect relationship of real estate development enterprise the Internet ofThings technology adoption behavior, we fully considered the real estate development enterprises features under the factors influencing, and provide a theoretical basis forenterprises technology adoption.(4) In this paper, real estate development enterprise the Internet of Thingstechnology adoption behavior constructed an empirical model to verify theauthenticity of the underlying assumptions of the model, especially to verify the realeffectiveness of a new variable. According to the existing research, to build a set ofmeasurement index system, to validate the model and underlying assumptions byresearch data. Test results show that the majority of assumptions mentioned in thisarticle are true, prove the effectiveness of the proposed model, summed up therelationship between a number of key factors affecting the real estate developmententerprise the Internet of Things technology adoption, from a practical point of viewas well as real estate development enterprises matter networking related businesses toprovide decision support.(5) This paper presents the management of real estate development enterpriseInternet of Things technology reference. The paper pointed out that a series ofproblems existed in the development process in real estate development enterpriseInternet of Things technologies, as well as a series of policy recommendations for thedevelopment of the real estate industry Internet of Things. From the perspective of theparticipating subjects, the analysis of the real estate industry Internet of Thingsstrategy. Providing a range of marketing advice to Internet of Things on the real estateindustry. |
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