The Performing Arts Industry Of Yunnan Move Towards International Market

This paper's object is the global market-oriented performing arts industry in Yunnan Province; and this paper also studies the path of exploration and meaning of search on ethnic songs and dances.Through observation of appearance, development and history of ethnic song and dance in Yunnan, this paper discussed the mechanism of the change in the form of ethnic song and dance to the performing products. It also pointed out that even the ethnic arts have different forms by the time and'field'changed, some of the inherent nature in it is still remain. Such as singing and dancing are methods to improve ethnic local people's qualities of living, broaden social contacts, and pursue greater developments and opportunities. In the meanwhile, these are the main causes of the ethic singing and dancing became performing products, and furtherly'going out'. Additionally, this paper analyzed the possibilities of ethic dance become performing arts industry, and the necessarily of mercerized products in the aspects of, the change of cultural consumption, the development of tourism, information industry and high-tech involving, and the intervention of government.In the paper, it analyzed the natural advantage of Yunnan performing art industry to go to global market. There exists a big difference between multiple ethnic cultural and globalization, and this difference is a significant advantage:The ethic cultural contains lots 'shared value' with common cultural; multi-national province (Yunnan) has genetic cultural relatedness with neighboring countries; and the geographic location of Yunnan is a undoubtable resource, etc. Then it briefly reviewed the circumstance of Yunnan performing art industry, concludes and explains the 5 paths and forms of this industry to go to global market.It studies the 'Dynamic Yunnan' and 'Smile of Angkor' as very successful cases, to specifically analyze the path and strategy of Yunnan performing art industry to go to the global market. It reveals the two main points of these succeed performing products:in the produce and world tour of Dynamic Yunnan, the ethic characteristics cater the international market very well; while in the'Smile of Angkor'product plan and during the long-term overseas performing, the operation and performing products has accomplished the'localization'transforming, and explore the development of mechanic chain in global market.The paper also presents the obstacles of the global market-oriented ethic dance industry of Yunnan, due to 'field' change. Such as, cross-cultural business barrier, the fundraising difficulties of performing products, the market risk in foreign countries, and the lack of multi-national cultural group. As the questions are raised, it provides some replies and adjusted thoughts.As the conclusion of this paper, it summaries the main points of former chapters, and attempts to give the direction of the ethic performing art industry in the 'Local-Globalization' trend. The global market-oriented performing industry has to build the national confidence and cultural consciousness. To output the national cultural resource to the global market, in the same time to share the resource with the international society; instead of national elements, content, and talented people of the performing industry, the concepts, ideas, brand, and team should output to the global market; substance and modalities of performing products to show the advantages of Yunnan ethnic culture diversity, as well as sharing of Yunnan ethnic culture values; in the industrial structure aspect, not only one single performing product go abroad, also the cultural industrial chain should be developed in the relative industrial chain. Stepped into 21st century, the relationship between 'global' and 'local' has been changed. Those countries who initially influenced by the western developed countries, have transformed to accept the change passivity into initiatively, by the influence of globalization. Therefore, in the procedures of ethic performing art industry to go to global, it also can acquire the opportunities from globalization to organize and optimize the international resource which includes national ethic resource. The products can be approved and consumed at the global level. This industry also can actively participate in the globalization with a positive attitude, and in the process of implementing; national development of the international association of the equality and justice can be fulfilled.