The Study Of Media Information Organization In Mobile Internet Era

The development of mobile digital media has a huge impact on the traditional media, especially for the newspaper and magazines. The portability of paper intermediary has been inherited by mobile media. The HD screen of the mobile terminal, where the text, pictures and video have a sophisticated level of displaying at present, has performed as well as the paper media in color printing.The mobile terminals have a lot of advantages over the traditional media,while maintaining the above-mentioned characteristics.Compared to the traditional media, the mobile ones are much more convenient, regardless of time and place restriction.People can choose what they want to read via the mobile media, otherwise, the mobile media will push the latest news to the mobile terminal users.The rapid development of Internet and the Mobile Internet has promote changes in people’s reading habit.It is the fact that the traditional media has been being out of favor.In recent years, traditional media all over the world is constantly sluggish, for example, the amount of advertising declined, readers are aging and the number of them have been decreasing,besides, the circulation of newspaper obviously atrophy, even facing a stop. The fact that more and more mergers and bankruptcy came out, declares the arrival of crisis in newspaper. Therefore, it is inevitable to adopt a brand new strategy for traditional media to make a change.Traditional media mostly adopt a single kind of medium, which has limited effect in dissemination of information. Thanks to the development of technology, the traditional media is developing a variety of media forms, turning to a digital one, while extending the original industrial chain, from issuing newspapers and making TV shows to a combination of content producing, managing and operating.In other words, the media is going to change a single mode into a multi-prduct integration mode.Therefore, the traditional media is able to enhance the competitiveness. In this perspective, the digital transformation is not only a reform to the traditional media, but also an inevitable result of the history development.Whether in traditional media or in digital media, the information communication behavior of media agencies and users are acting in media products, just like newspapers, radio and TV programs, website, APP and other forms of products. Digital transformation of traditional media to implement a practical level, is to be launched in the mobile Internet environment the core competitiveness media products. Media organizations to spread information in the digital mobile Internet environment must be to carry the contents of the information carrier, and the carrier is mobile media products. Therefore, the core of the traditional media digital transformation practical level is to be able to design digital content products to meet customer needs, the design of digital content products first step is to establish good individual products and related products system through information organization information structure.In this paper, the mobile Internet era of media development status, the information environment of the mobile Internet, mobile Internet media information activities involved in the information needs of the subject, three aspects of comprehensive analysis of the mobile Internet era of media information organization what should be in what presented in the form. Based personalized information set by the user to select and selected based on automated data mining information, based on user personalization information classification and automatic clustering based on data mining, relevance ranking by a certain period of time, as well as adaptability, vertical construction of the mobile Internet era, enhanced interactive information presentation media information organization. On this basis, the proposed vertical the media openness platform and localization content community a comprehensive solution to establish coalition.