The Impact Of Entrepreneurial Learning On Business Model Innovation Of New Ventures:Moderated Mediating Effect

With the evolution of the business environment of globalization and the acceleration of technological progress and the evolution of consumer behavior,the key factors of the survival and development of the enterprises is no longer the innovation of technology and products,but the business model innovation(Johnson et al.,2008;Schneider and Spieth,2013).In 2016,China's government issued the outline of national innovation driven development strategy,which pointed out that in order to achieve national innovation driven development,we need to“encourage enterprises to carry out business model innovation”.In the complex and fast changing environment,how to break through the new disadvantages and innovate the business model is becoming more and more urgent for new ventures.The presenter of Disruptive Innovation Theory Clayton Christensen believes that the allocation of resources will affect the disruptive business model innovation.Moreover,incumbent firms are best equipped to set up small independent institutions to implement disruptive strategies(Christensen et al.,2013)?Therefore,new ventures are very suitable for seeking innovation in business models by changing the allocation of resources.However,due to the short time of establishment,the lack of credit evaluation accumulation and the underdevelopment of social networks,new ventures face great difficulties when they obtain resources from outside.As a result,start-ups often deploy resources by entrepreneurial bricolage.Entrepreneurial bricolage requires a lot of knowledge about resources on hand,and creative thinking.Entrepreneurial learning behavior such as continuous information acquisition,interactive integration and strategic experiment etc.can accumulate knowledge and cultivate creative thinking,so as to promote entrepreneurial bricolage,change the allocation of resources,further promote the innovation of business model of new ventures.With the acceleration of economic globalization and technological progress,entrepreneurial environment has become increasingly complex and changeable.On the one hand,the high degree of uncertainty of the environment spawned a large number of entrepreneurial opportunities,and on the other hand it forced enterprises to carry out business model innovation.Business model innovation is an activity that enterprises can realize the value creation by changing or reconstructing the elements or subjects of the activity system,so as to develop the entrepreneurial opportunities(Guo H and Shen R,2014)”.Therefore,if the opportunity recognition capability of new ventures is strong,they can find the opportunity suit themselves to innovate business models in many business opportunities.Because of the limited resources,in the process of developing opportunities,they can create value by entrepreneurial bricolage,which is beneficial to the innovation of business models.On the contrary,new ventures will reduce entrepreneurial bricolage behavior,business model innovation will also decrease.Thus,the business model innovation of new ventures can be achieved by entrepreneurial bricolage,as well as the knowledge and creative thinking needed to entrepreneurial bricolage need to be learned through entrepreneurial learning.Opportunity capabilities can have an impact on the relationship between entrepreneurial bricolage and business model innovation.Based on the theories of organizational learning,resource-based theory,entrepreneurial opportunity theory and disruptive innovation theory,by reviewing and sorting out relevant literature,combined with the practice of new ventures,this research integrates entrepreneurial learning,entrepreneurship bricolage,opportunity capability and business model innovation into a theoretical framework and explores the interaction between variables and boundary conditions.This paper follows the paradigm of empirical research.According to the analysis the connotation and dimension division of each research variable,we propose the research hypothesis through the analysis of relevant literature.Then the questionnaire survey was used to collect the data.The structural equation model and multiple linear regression method were used to sort out the data so that to validate the proposed research hypothesis.The conclusions of this paper are as follows:(1)The relationship between entrepreneurial learning and new enterprise's business model innovation.The results show that information acquisition,interactive integration and strategic test have significant positive effects on new enterprise's business model innovation?(2)The relationship between entrepreneurial bricolage and new enterprise's business model innovation.The results show that input bricolage and customer bricolage have a significant positive impact on new enterprise's business model innovation,while institution bricolage has no significant impact on new enterprise's business model innovation.(3)The relationship between entrepreneurship learning and Entrepreneurial bricolage.The results show that entrepreneurial learning has a significant positive impact on input bricolage,customer bricolage and institution bricolage.(4)The relationship between entrepreneurship learning,entrepreneurial bricolage and new enterprise's business model innovation.The results show that entrepreneurial bricolage plays a partial mediating role between entrepreneurial learning and new enterprise's business model innovation.That is,entrepreneurial learning can have a direct impact on new enterprise's business model innovation,and can also indirectly influence new enterprise's business model innovation through entrepreneurial bricolage.(5)The relationship between entrepreneurial bricolage,opportunity capability and new enterprise's business model innovation.The results show that opportunity capability plays a positive moderating role in input bricolage and new enterprise's business model innovation.Opportunity capability plays a positive moderating role in customer bricolage and new enterprise's business model innovation.The moderating role of opportunity capacity between institutional bricolage and new enterprise's business model innovation is not significant.In other words,the greater the opportunity capacity,the more positive impact of input bricolage and customer bricolage on new enterprise's business model innovation.The smaller the opportunity capacity,the smaller the positive impact on the business model innovation of new ventures by input bricolage and customer bricolage.(6)The relationship between entrepreneurship learning,entrepreneurial bricolage,opportunity capability and new enterprise's business model innovation.The results show that the indirect impact of entrepreneurial learning on new enterprise's business model innovation is positively moderated by opportunity capability.That is,the greater the opportunity ability,the greater the intermediary role played by entrepreneurial bricolage in entrepreneurial learning and new enterprise's business model innovation;The smaller the opportunity capacity,the smaller the intermediary role played by entrepreneurial bricolage in entrepreneurial learning and new enterprise's business model innovation.Compared with previous studies,the innovations of this study are mainly embodied in the following aspects:(1)This study integrates entrepreneurial learning,entrepreneurial bricolage,opportunity capability and new enterprise's business model innovation into a theoretical model.Combining organizational learning theory with disruptive innovation theory,this paper explores the entrepreneurial learning behavior and entrepreneurial bricolage behavior of new ventures in China,and enriches the relevant theories.(2)This study explored the mediating effect of entrepreneurial bricolage between entrepreneurial learning and new enterprise's business model innovation.Because there are few scholars probe into the relationship between entrepreneurial learning and business model innovation of new ventures from the perspective of entrepreneuial bricolage,this study further clarifies the influence path and the mechanism of action from entrepreneurial learning to business model innovation in New Ventures and makes up the deficiency of the existing research.(3)This study analyzes the impact of entrepreneurial learning on business model innovation from the perspective of opportunity.In the conduction path of entrepreneurial learning,entrepreneurial bricolage together the innovation of business model of new ventures,opportunity capability is used as moderator variable.Moderating effect and moderated mediating effect of opportunity capability between three dimensions of entrepreneurial bricolage and new enterprise's business model innovation is explored.It also defines the boundary factors that entrepreneurial bricolage influences the innovation of business model of new ventures and the situational factors that affects the intermediary role of entrepreneurial bricolage.