The Study Of Commercial Information Transmission In The Tang And Song Dynasties

Commercial information exists in all aspects of commodity economy throughout its process.The spread of commercial information plays a significant guiding role in the development of commodity economy.In the background of prospering commodity economy,increased social mobility,heightened information revolution in the Tang and Song dynasties,an investigation of the performance,significance and impact of commercial information in commodity economy is of important academic and practical value to the commodity economy of the Tang and Song dynasties as well as that of the present socialist period.Improved wood-block printing in the Tang and Song dynasties provided technical support for the development of media for disseminating commercial information.Changes in commercial advertisement are present in both its content and forms.The emergence of Dibao and Xiaobao created new media circulating commercial information.Proclamations increasingly played the role of spreading commercial information.The development of waterways and land transport served as favorable external conditions for the fast communication of commercial information.Booming teahouses and business hotels acted as ideal external places for spreading commercial information.For producers and sellers as well as buyers of commodities,timely,correct and efficient commercial information will cut down transaction costs in commercial activities accordingly.During the Tang and Song dynasties,in light of the fast-developing commodity economy,the ruling class of the traditional society proactively readjusted commercial policies by promulgating commercial information,so that materials for war readiness and natural disasters would be properly allocated,and banknotes effectively controlled.Various agents used commercial information to broker deals in which both parties reap rewards.Consumers of all walks of life benefited from the spread of commercial information to bargain for more consumer surplus.As the development of commodity economy in the Tang and Song dynasties quickened its pace,the spread of commercial information witnessed an increasing number of actors and diversified channels for information communication growing both in volume and speed.The spread of commercial information in the Tang and Song dynasties facilitated the rapid development of commodity economy.The dissemination of commercial information in the Tang and Song dynasties provided a reliable market environment,and concurrently,speeded up the supply and demand of commodities.The spread of commercial information in the Tang and Song dynasties displayed new characteristics.However,the spread of commercial information,closely attached to commodity-economy activities,had yet to develop into an independent industry.People from all walks of life still viewded the spread of commercial information from a practical perspective.