Super Real: A Carnival Of Symbols

With the advent of the era of "post-human-being",the term “hyperreality”,as a very hot word in modern art and AI fields,is becoming more and more significant.This paper is a research about the “hyperreality” problem,which based on three big problematic domains: the transformationof human-beings' existenting-world-schema,the metamorphosis of modern and contemporary arts,and the western modern philosophical crisis about the idea of the “reality”.The concept of “hyperreality”mainly contains three meanings: from the point of material technology,it generates from digital media model of reproduction of “simulacra” without an “original”;from the perspective of relationship between “sign” and“reality”,it is the fracture and trespass between “sign” and the “prototype-reality”,which means a paradigm shift of the reality: a “prototype-reality” is replaced by a copy real,the real of signifer;from the perspective of philosophy,it is the reality of false simulacra,which is de-realization.According to the related research foundation about the problem at home and abroad,the paper develops five chapters,and analysis from three aspects:First of all,the first three chapters summarize the historical generation path of the “hyperreality” from variation of the sign schema.Chapter 1: from the evolutionary process of semiotics,the three plural concepts of “sign” vs “reality” are respectively presented: a binary-schema of language structure semology;an integrated-schema of cultural symbol forms;a ternary-schema of Logical relationship semiotics.Through this kind of plural narrative,which contains a fatelty of sign schema transformation from plural possibilities to singular of the historical inevitability,at the same time,presets the transdental of “hyperreality”singular system from potential plural responsed routes.Chapter 2: starting from the structural semioloy schema of “hyperreality”,respectively presents the signifer's three order: “independent”,“expansion” and “rule”,as signifers had coming into an independent phase,fracture and trespass with real discipline,from the ideological culture,ideology and social political and economic comprehensive layers,at last made a theoretical framework for the advent of the era of the simulation.Chapter 3: starting from the philosophy of simulacra schame,by combing simulacra/reality imitation,subversion,and the triple difference changes,presents baudrillard‘s proposed preliminary configuration of “simulacra-truth”,through difference comparison,to clear the generated history of the “hperreality” path.Secondly,as the most important part,chapter 4: it is of “hyperreality”system of the whole logic composition analysis,The value of “hyperreality” is essentially the simulated model of the structure and the codes being nested controled under the digital media copy machine product of germinal mechanism.The following two operation logics are: the capital value of the order and the “desire-temptation” logic of the reality layer.There are three main aspects: the proliferation and festering of material reality layer about signs,the end and collapse of the foundations as “real principle” of spiritual cultures,the fashion and crazy of the life of mass consumers.Basic features are code manipulations;Media implosion;copy “reproduction” Thus,a clear outline of the realistic picture about “hyperreality” is constructed.Finally,chapter 5: carries out a summary reflection on the philosophical implication of “hyperreality”,and has done a theoretical and realistic complex and critical response to the problem of “hyperreality”.The article continues baudrillard's symbol exchange paramagnetic scheme,the profound meaning is a radical reject and respond to what “interests-value principle”,which leads our humans to the fate of “death”,at the sametime,,led to a new possibility of the “ethical principlesmeaning” way to turn over.Preliminary clarify a possible path to get out of the “hyperreality” wonderland: The "reality" return in the metaphysical sense of philosophy;the return of the survival significance in cultural anthropology;in the sense of symbolic ethics,the ethical return of responsibility for life.It shows that is the right way to beyond the "value principle",which is the standard of capitalism,which is to lead the “new-realiy” to life-ethical-meaning trend in the field of semiotics.