Research On The Turn And Creation Strategy Of Image Art In The Digital Age

With the advent of the post-industrial age and the information society,the postmodernism has emerged.This trend of thought is not only a criticism of traditional philosophy,but also a world view,methodology,and affects our attitude and way of life.The rapid development of digital technology is just in line with this trend of thought.For the image art,the coupling of digital technology and postmodernism has brought not only the technical progress and the change of form,but also a brand-new way of thinking and living around the visual experience,and the whole world view.The digitalization of images has not only brought new forms such as digital images,but also it has evolved into a kind of hypermedia,connecting the real world with the virtual world and becoming a new way and means for us to grasp the world,it's a huge transformation.However,with the great progress of the image art,the image digitalization also makes many problems confusing,which needs further research and discussion,especially in the aspect of creation.Based on the digital image of art as the main research object,on the characterization of crisis and to problem were discussed,and the "technology","form" and "concept",and "social and cultural life" elements such as a starting point,under the background of the digital image the change of art and creation rule was summarized and analyzed,the creation of the corresponding strategy is put forward.At the beginning of this dissertation,with the development of image technology and artistic ideas as the clue,the author sorted out and analyzed the evolution process of image art from traditional film to digital image.This aspect aims to clarify the development of the image art,so as to have an overall grasp of the evolution of the image art;On the other hand,it is clear that the image art is formed and developed under the mutual influence,promotion and causality of "technology" and "concept" under the specific social and cultural background.After the introduction of digital technology into the image,the traditional image is gradually transformed into digital image,which will inevitably bring a unique form of expression.Based on the development course of digital technology,this dissertation defines digital image as three stages: single computer era,network era,and artificial intelligence era.Then,according to this definition,the dissertation discussed the manifestation and technical characteristics of digital image in each stage,and sums up the basic characteristics of digital image art.Then combining with semiotics and simulacra theory,discussed the postmodern context,in the process of transformation in its digital video art of characterization of the crisis,and that happened to the concept of image of characterization,namely: digital video is no longer with objective reappear and ideographic representation as own duty,to turn to pluralism,procedural,experience,relationships,the characterization of direction.It is true that digital technology provides a material basis for this transformation,and the development of social economy and culture and the rise of post-modernism are also important reasons.The transformation of image art forms and concepts is bound to be reflected in creation and shown through creation.From the audience experience as the core of the characterization of creation ideas,unique to digital imaging paradigm and creative language as well as to the nature of the interaction relationship between subject and object in three aspects,to reconstruct digital video art thinking,and emphasizes the significance of "right" transfer in refactoring,because it directly reflects the relation between digital imaging in interactive form and diversity.Under the guidance of this thinking,this dissertation puts forward the corresponding creation strategies from the three aspects of perception stage,behavior stage and reflection stage according to the creation process by combining typical cases and their own practices.Finally,the author puts forward the viewpoint of measuring and evaluating creative practice from three aspects: aesthetic value,social efficiency and innovation.To sum up,in this dissertation,based on the current trend of art,from the point of view that the "technology" and "concept" is reciprocal causation to explore the transformation of art under the background of digital images,and put forward the corresponding strategy,aims to provide digital video art creation practice from theory to practice,and bring some inspiration to the creator.