Research On Image Identity Of The Communist Party Of China

The image identity of Communist Party of China involving several disciplines is also an important content of ideological and political education practice.In the new era,the construction of of Communist Party of China meets new tough challenges.For instance,difficulties in guidance of public opinion,restoring authority and building consensus.Strengthening the Image identity of Communist Party of China will not only promote innovation of the theories,but also be meaningful for the practice.Starting from the analysis on the value of the image identity of Communist Party of China,the dissertation make a conclusion of the theoretical and practical resources of the image identity of Communist Party of China.Meanwhile,The connotation,the outstanding characteristic,the essence,the target,types,structure,process,measures are also important contents of the dissertation.The introduction of the dissertation mainly discusses realistic significance,research overview and train of thought of the dissertation.The first chapter analyzes the value of the image identity of Communist Party of China.The image identity of Communist Party of China is of great significance,including consolidating the ruling position of the communist party of China,improving the leadership of the communist party of China,strengthening international soft power of the communist party of China.The second chapter mainly discusses the theoretical and practical source of the image identity of Communist Party of China.The basic theory comes from Marxist party theory.During the period of revolution,construction,reform and openness,the communist party of China has made great achievements,which also win support of the public.The third chapter discusses the connotation and the essence of the image identity of Communist Party of China.The image identity of Communist Party of China is the mass's positive evaluation,which is also a kind of positive political attitude.In other words,it is a kind of political identity.In essence,construction of the image identity of Communist Party of China aims at guiding the public to approve the party's nature,the party's position and the party's achievements.The fourth chapter discusses the target and structure of the image identity of Communist Party of China.The target mainly includes resolving to resist identity,strengthening the legal identity and construction planning identity.There are three types of the image identity of Communist Party of China:practice of image recognition,mimicry image recognition and public image recognition.The three types above constitute the three-dimensional structure of the trinity.The fifth chapter discusses the process of the image identity of Communist Party of China.The development process includes cognitive,evaluation,recognition,acceptance,support and solidification.Generation mechanisms include objective image shaping mechanism,the dominant mechanism of interests,public opinion propaganda mechanism,the value orientation of evaluation mechanism and strengthening mechanism of emotional resonance.The sixth chapter discusses the important approaches to consolidate the image Identity of Communist Party of China.There are five approaches to strengthen the image identity of Communist Party of China,strengthening party construction foundation,implementation of public interests,shaping party's media image,shaping party's literature image,strengthening the ideological education.In the end,it is a summary of the dissertation,also including the deficiencies and the direction of the future efforts.