Research On Online Shopping Platform Enterprises Online Commodity Quality Integrity Monitoring Strategy

It is a question to be urgently solved for this theory that how to supervise the online sells' lack of credibility in their production quality.With the rapid development of the network shopping market,strengthening the supervision of online production quality becomes a common concern among the government,the people and e-commerce platforms.The online shopping platform will play a very significant role in the supervision of online production quality.At present,scholars' research on enterprises'decisions made in the environment of two-sided market mainly centers on the platform enterprises' charging model and pricing model in term of two-sided users;but that how platform enterprises carries out integrity supervision of two-sided users and governance of the two-sided market environment to ensure the healthy and booming two-sided market still has not received full attentions.This paper will explore the online shopping market's choose in quality integrity supervision strategies in different situations.This paper mainly obtains the following conclusions under the guidance of two-sided market theory and the theory of supply chain quality management based on the research methods on such related theories as complete information dynamic game model,complete information static game model,optimal control theory,Hotelling game model and case analysis in Game Theory:(1)The quality integrity supervision carried out by online shopping platform enterprises will not totally provide consumers a good quality integrity clearance in a situation of single online shopping enterprises' monopoly.(2)The competitions around consumers between online shopping platforms help strengthen the supervision of online shopping platforms' quality integrity.(3)In the situation of different two-sided users ownerships,the smaller the scope of the competitions between online shopping platform enterprises in online sellers is,the more close the production quality integrity supervision will be.(4)Online shopping platforms can carry out many incentive mechanisms of online sellers from perspective of online shopping supply chain to provide solutions to the question of production quality integrity.(5)There are different advantages and limits in both the internal governance of online shopping platform enterprises and the government's administrative management in the online shopping market.The innovations of this paper are as follows:(1)This paper first studies online shopping platform enterprises' quality integrity supervision strategy in the two-sided market.It riches the relevant theory on two-sided market.(2)This paper studies online shopping platform enterprises' quality integrity supervision strategy from perspective of competitions between platforms around two-sided users,opening a new door to looking for online production quality control.(3)This paper first studies online shopping platform enterprises' incentive mechanism for online sellers in production quality from perspective of online shopping supply chain with the theory of supply chain quality management.This paper provides effective countermeasures for the studies on online shopping platform enterprises' behaviors of supervising the online production quality integrity,and solves the stubborn of low-quality in online products,putting forward higher requirements and solutions for the real online shopping market management prospects.