Assessing consumer acceptance of online shopping: Examining factors affecting purchase intentions

This dissertation is a study in the area of online shopping acceptance. The purpose of this study was to expand upon prior research and examine the correlations of many known antecedents to online shopping acceptance to the dependent variable online purchase intentions. The nature of the study is quantitative correlational by design. The gender of the consumer was also examined as an influencing factor in online purchase intentions. Perceived site quality was confirmed to be positively related to trust in the web site. The importance of consumers' perceptions of web site quality was also affirmed. Furthermore, consumers' attitude toward buying on the Internet was verified as being positively related to online purchase intentions. The consumer's gender was not an influencing factor with any of the antecedent factors of online shopping examined or to the dependent variable online purchase intentions. Findings from this study reaffirm the importance that consumers place on e-service quality.