| The discourse of renewal has the potential to impact the framing of significant events which transform organizations and give meaning to organizational experience. Organizational members can choose to frame events through the stories they tell and retell which ultimately forms organizational discourses. Organizational discourses in turn are narratives through which key ideas are formulated, understood, learned and then developed into concepts and explanations which are committed to organizational memory. Considerable scholarship in organizational communication, organizational crisis, and organizational learning theory suggests that the ability of organizations to learn and reconstitute themselves is a critical capacity for responding to threats and crises. Organizational learning through the discourse of renewal is explored within the context of a global, Fortune 100 computer services firm and its response to the Y2K threat and 9/11 crisis. |
