The social organization of fashion design: A case study of the Tommy Hilfiger Corporation

This dissertation is a study of fashion production at Tommy Hilfiger USA, Inc. The Tommy Hilfiger Corporation, under the leadership of its principal designer, in cooperation with individuals in various divisions, becomes a cultural arbiter, tastemaker, and producer of sign-systems infused with the brand's charisma. These sign-systems are used by the public to create distinctions and differentiations of identity in interactions and relationships. The relationship between the organization's structure and practices, its culture, the charisma of its leader, external conditions, and the creative processes by which these sign-systems are developed is the focus of this inquiry.