Veterinarian acceptance of distance learning technologies for continuing education: An application of the Unified Theory of Acceptance and Use of Technology model

Veterinary medicine is changing in terms of medical technologies, availability of educational delivery methods, and demographics. As the changes continue and veterinarians have more options available for receiving continuing education, the user acceptance of new technologies is an important area of research. The purpose of this study was to determine the behavioral intentions of Alabama and Mississippi veterinarians regarding the acceptance of interactive videoconferencing and web-based methods for continuing education programs by incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) model. In addition, the study determined the effect of selected moderators between the relationship of veterinarians' behavioral intentions and performance expectancy, effort expectancy, social influence, and facilitating conditions.; This descriptive correlational research was conducted in two phases. The first phase of data collection was a convenience sample taken at an annual veterinary medical association meeting. The second was a random sample mailing to veterinarians in Alabama and Mississippi who did not attend the conference. The population was Alabama and Mississippi Veterinary Medical Association members.; The survey instrument was adapted from the UTAUT model instrument and administered to veterinarians who are members of the veterinary medical association in Alabama and Mississippi. Multiple linear regression was used in the statistical analysis to explain the relationship of the independent and dependent variables.; The findings suggest that variables other than performance expectancy, effort expectancy, social influence, and facilitating conditions are needed to further explain veterinarians' intentions to participate in distance education courses. The findings also suggest that differences exist between Alabama and Mississippi veterinarians in terms of interactive videoconferencing facilitating conditions and interactive video experience. Based on this research, both Alabama and Mississippi veterinarians are equipped to participate in distance learning courses, and the majority of respondents perceive that these courses would increase their performance and would do so with a minimal amount of effort.